Almost two years into a renaissance of TV news programming, which has been a key content piece since the dawn of TV in the late 1940s, the popularity of news is a sure bet.
Powered by WPeMatico
Native Video Is Starting To Kill Off Intrusive Pre-Rolls
Pre- and post-roll ads are starting to make way for less intrusive native video.
Powered by WPeMatico
How This Baseball Fan Turned His Passion Into a Thriving Brand
A decade ago, Darren Meenan was screen-printing T-shirts in his parents’ basement. The die-hard Mets fan didn’t plan to turn his passion for The Amazins into a business. But 10 seasons later, his The 7 Line, named for the subway line that takes fans to the Queens neighborhood that is home to the Mets, has…
Powered by WPeMatico
A Woman’s Shaving Company Is Putting Body Hair Front and Center in Its New Campaign
Most shaving commercials for women are missing one critical element: a razor shaving a leg with actual hair–rather than bare skin. Billie, a women’s shaving brand, wants to put an end to this taboo with its campaign dubbed “Project Body Hair,” which includes a 55-second ad showing women with body hair. The company is also…
Powered by WPeMatico
Inside Snapchat and Artist Christian Marclay’s Sound-Inspired Cannes Installation
It’s been more than a year since Snap Inc. CEO Evan Spiegel rebranded Snapchat as a camera company. The company certainly has changed the way we see the world through the lens of social media. It’s taught users to overlay their faces and the real world with augmented reality. The circular cameras on Snap’s Spectacles…
Powered by WPeMatico
More and more, Senate elections reflect states’ presidential votes
Of the 73 regular and special Senate elections that have been held since 2013, 69 were won by candidates belonging to the party that won that state’s most recent presidential race.
Powered by WPeMatico
Video On Instagram Goes Pro
Last week, the company launched IGTV, a new long-form video app, which will also be viewable inside the main Instagram app.
Powered by WPeMatico
The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic
The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go. The ad platform announced three new tools on Tuesday meant to simplify the programmatic buying process and better predict who exactly advertisers can expect to reach ahead of each campaign. The rollout comes as brands…
Powered by WPeMatico
The Trade Desk’s New Product Suite Could Boost Emerging Programmatic Channels
The Trade Desk on Tuesday released a campaign planning tool called Planner. Powered by company’s first branded AI product, called Koa, which was also released Tuesday, Planner is designed to drive pre-campaign and in-flight optimization. The vendor hopes the two products will accelerate spend in emerging categories such as streaming audio and connected TV and… Continue reading »
The post The Trade Desk’s New Product Suite Could Boost Emerging Programmatic Channels appeared first on AdExchanger.
Powered by WPeMatico
The State of Brain-Machine Interfaces – Prof. Maryam Shanechi
Maryam Shanechi, University of Southern California
With recent technological advances, we can now record neural activity from the brain, and manipulate this activity with electrical or optogenetic stimulation in real time. These capabilities have brought the concept of brain-machine interfaces (BMI) closer to clinical viability than ever before. BMIs are systems that monitor and interact with the brain to restore lost function, treat neurological disorders, or enhance human performance.
February 2018
[Read More …]
Powered by WPeMatico