Month: June 2018

AT&T acquired AppNexus. So what’s it going to do with it? Both the buy side and the supply side will remain intact. AT&T will build out each part of AppNexus’ business, Brian Lesser, CEO of AT&T advertising and analytics, told AdExchanger. AT&T data will become a “very meaningful” carrot for buyers using AppNexus’ DSP, he… Continue reading »

The post AT&T Ads CEO Brian Lesser Explains How AppNexus Will Plug Into AT&T appeared first on AdExchanger.

AT&T’s advertising chief said the company’s acquisition of AppNexus is part of a strategy to build a first-of-its-kind marketplace for TV and digital video advertising and give it more firepower against Google and Facebook.

Experimentation and authenticity: two key factors that leaders from Bark, Peloton and ClassPass use for their respective companies. At the third annual Evolving E conference in New York City, held by GGV Capital and Max Ventures, Graham Stanton, co-founder of Peloton, Jay Livingston, CMO at Bark and Joanna Lord, CMO at ClassPass, came together at…

CANNES, France–Being able to effectively target an audience is the ultimate quest of any digital media company. That’s why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up with Gannett chief revenue officer Kevin…

The Cannes Lions Festival has come to represent many things for our industry in recent years. Creativity, yes, but also industry decadence, elitism and, perhaps most importantly, the stark reality that the advertising industry has been fundamentally turned upside down in the digital age. These days, conversations overheard at this international celebration of creativity are…

Making your way in the agency world today takes everything you’ve got. Taking a break from all your worries sure can help a lot. But for Goodby Silverstein & Partners staffers, a favorite neighborhood dive has closed, and staffers feel sure it just won’t be the same after the makeover its new owners have in…

Independence Day usually arouses carefree images of sunshine, beer and barbecues–not going back to the office in the middle of the week. In light of this, Smirnoff Ice yesterday launched a sweepstakes to give 100 people across America two paid days off after the Fourth of July holiday. The brand is calling on people across…

Digital transformation is forcing the hand of businesses everywhere. Adapt or die seems to be most modern companies’ mantra in today’s cutthroat world. If they aren’t proactive at responding to changing technologies, social behaviors and the ingenious marketing campaigns of the competition, they’ll end up in the recycling bin. In the age of digital transformation,…

Yum! Brands, the fast food giant comprised of KFC, Pizza Hut and Taco Bell, has selected WPP’s Wavemaker as its media agency of record in Canada, following a review which included incumbent Mediacom. Wavemaker will be responsible for digital, programmatic, search, social, television, radio and out-of-home media planning and buying across all three brands. Grip…

Today, our industry has reduced the powers of relationship marketing down to traditional influencer marketing, which is rooted in transactional partnerships between influencers and brands. The problem with this narrow channel is that it doesn’t account for the infinite ways that brands can tap into their own organic fan base, one of the most powerful…