The long-term goal of AT&T is to become the third dominant walled garden in what Madison Avenue not-so-affectionately refers to as “the duopoly:” Google and Facebook. Get ready to hear a lot about the
“triopoly.”
“triopoly.”
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AT&T Makes AppNexus Acquisition Official
News of AT&T’s interest in AppNexus surfaced last week in multiple news outlets, which pegged the price of the deal at around $1.6 billion.
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Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool
The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing. Facebook’s launch last Monday of its Brand Collabs Manager search engine–which will help connect marketers to social media influencers–demonstrates just how vital this form of marketing has become to the social media giant….
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Up, Up And Away: ‘Roseanne’ Returns Without Roseanne
Beyond the question of whether or not ABC would go ahead with this spinoff, the network’s news release did not answer a number of other questions.
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Why You Should Bet on Pinterest
The consumer journey is hardly a new concept: It’s long been at the academic backbone of advertising and promotion. But the conventional funnel we designed to engage consumers across their journey no longer works. The digital revolution disrupted its system of reliable touch points, from broadcast to print, with an overabundance of search and social…
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AMC Networks Teams With BrightLine For OTT Ad Platform
Those viewers watching AMC Networks – AMC, IFC, SundanceTV, WE tv, IFC and BBC America – via OTT apps on Roku or Apple TV will now see interactive tune-in ads.
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AT&T Will Acquire AppNexus
The rumors were true. AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up by former GroupM chief (and ex-AppNexus board member) Brian Lesser. The acquisition is expected to close in Q3. Read the release. Terms were not disclosed, though The Wall Street Journal pegged the price tag… Continue reading »
The post AT&T Will Acquire AppNexus appeared first on AdExchanger.
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Ebiquity At Cannes: There Are Too Many Pitches Right Now And It’s Bad For Everyone
Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still reel from its impact. As a consultancy Ebiquity isn’t as flashy as others, like MediaLink or Accenture – both of which plastered the Croisette with their branding. Still, some of Ebiquity’s activities after the K2… Continue reading »
The post Ebiquity At Cannes: There Are Too Many Pitches Right Now And It’s Bad For Everyone appeared first on AdExchanger.
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What Amazon Can Learn From Sears—Yes, Sears
Generations ago–long before Jeffrey Preston Bezos was even a twinkle in his parents’ eyes–Sears was the retail giant Americans turned to when they wanted to buy stuff. Sears evolved from a watch company to a mail-order catalog to a department store. Along the way, like Amazon today, Sears sold products as varied as books, bicycles,…
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Quantum Computing – Sergey Frolov, University of Pittsburgh
Majorana fermions are real solutions to the Dirac equation, meaning they are their own antiparticles. For 80 years they have been and continue to be searched for among elementary particles, with some people believing neutrinos to be Majorana fermions. In the context of this talk, Majorana particles are quasiparticles made of millions of electrons in a crystal in a quantum superpositon. We study these quasiparticles for their fundamental importance, which is directly linked to their potential for quantum computers.
June 2017
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