Month: June 2018

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria. Telaria has been through many changes. Founded as video ad network Tremor Media, it later embraced programmatic. Last year it sold off the Tremor demand-side business and rebranded to… Continue reading »

The post Podcast: Telaria Tells All appeared first on AdExchanger.

It’s been two years since the Association of National Advertisers, working with  consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency. And everything’s better now, right? Quite the contrary, said Bill Duggan, the ANA’s group EVP, during a Cannes rooftop panel hosted by Mastercard. “It’s at an all-time low,” Duggan said.… Continue reading »

The post K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release appeared first on AdExchanger.

As Apple cuts down on lock screen clutter, app marketers should take notice. In the wake of Apple’s latest do-not-disturb feature updates, which give users more control over their notifications, developers need to be judicious about how pushy they get with push notifications. Once users disable push or banish notifications from the lock screen, they… Continue reading »

The post Apple’s Push Against Push Is An Opportunity For Advertisers appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. 2018 has been marked by uncommon turbulence, starting with the Facebook-Cambridge Analytica scandal through the recent, ongoing General Data Protection Regulation (GDPR) chaos.… Continue reading »

The post The Comeback Of Context appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko, chief technology officer at Roxot. Many still believe that header bidding increases pricing for publishers’ inventory. This should be one of the major reasons publishers enjoy a 20-30% revenue increase from implementing header bidding.… Continue reading »

The post Myth: Increased Competition In Header Bidding Is The Biggest Contributor To Revenue Gains appeared first on AdExchanger.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

The post Comic: Summer of Programmatic appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Restarting The Firefox It’s been 10 years since Google released Chrome and rocketed ahead of Firefox in the web browser market. But Mozilla could regain ground with a recent Firefox upgrade laser-focused on privacy or, more accurately, the lack thereof. “You give up your… Continue reading »

The post Firefox Capitalizes On Privacy, States Can Now Collect Online Sales Tax appeared first on AdExchanger.

The post Demystifying blockchain: The technology and its providers appeared first on Digiday.

New York Media wants to grow its audience like every other publisher. But it also wanted to make sure its growth was based on returning visitors and not just one-time hits.

The publisher broke traffic records in four of the five months of 2018, reaching a record 53 million unique visitors in May, according to comScore. Meanwhile, median daily users — which the publisher says filters out the runaway success of breakout stories — grew 42 percent since the start of the year, the company said. Returning monthly visitors are up 150 percent and people who visit more than eight times per month are up over 340 percent year over year. (The company wouldn’t give raw numbers.)

“Audience is sort of simple to measure,” said Daniel Hallac, New York Media’s chief product officer. “Engagement: a little bit trickier. We saw it [median daily users] as a very interesting proxy to see if we are hit-dependent or not.”

The audience growth came as New York has begun focusing less on Facebook — it stopped publishing content through Instant Articles in the spring — in favor of search. It hired a new SEO editor in December who serves all New York Media’s verticals.

Chasing search traffic is a time-honored tradition in digital media, though one that came under scrutiny earlier this month after Anthony Bourdain’s and Kate Spade’s suicides. While Hallac admitted that much of what it covers using this approach might not wind up on its verticals’ homepages, he stressed that New York Media held those posts to high standards.

“We don’t write about what time the Super Bowl is,” he said. “It’s more like, ‘Here’s a topic we should cover.’”

New York has also leaned into AMP. Since Hallac came on board in November, New York Media started publishing all its content in Google’s mobile format. It earns less revenue from AMP sessions than it does from users visiting its owned mobile site, but the uptick in traffic was worth the tradeoff, he said.

The publisher also has increased its distribution via Apple News and Google News. Prior to Hallac’s arrival, New York Media only shared short news items and blogs on Apple News. Today, it distributes close to 90 percent of its content through the news app, which accounts for 10 percent of New York Media’s audience.

New York last summer began shifting from chasing scale on Facebook in favor of driving audiences back to its own sites, a strategy that audience development experts see taking root across the publishing landscape.

“Search is now one of the top things people want to talk about now,” said Melissa Chowning, the founder of audience development consultancy Twenty First Digital. “[Google] is something they can control a little bit more than they can control social traffic.”

The post How New York Media grew median daily users 42 percent appeared first on Digiday.