Month: June 2018

As student debt mounts and a shortage of skilled workers persists, students find their local two-year institution could be a lower-cost shortcut to a good job.

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockchain, which will allow Microsoft and its partners to process millions of transactions in a faster…

It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men’s suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right? What about that orangutan riding a bicycle? Or the ape playing musical instruments?…

Chinese smartphone maker Xiaomi priced a $4.7 billion initial public offering at the bottom of its target range, pulling off one of 2018’s largest IPOs despite investor skepticism about its growth prospects.

About eight-in-ten Twitter users who tweeted about immigration with a link in the first month of the Trump presidency shared at least one tweet that had a link to a news site.

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have to… Continue reading »

The post Data Driven And Daring: The 10 Boldest Marketers appeared first on AdExchanger.

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching it the wrong way can lead to disappointment. That’s why brand is so important in…

Earlier this month, Instagram launched IGTV, a new tab in the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across an IGTV video you’d like to share outside of the Instagram app, our guide will show you how this done. Note:…

In 2014, figure skaters Mirai Nagasu and Adam Rippon were left off the Olympic team heading to Sochi, Russia. For the two athletes, it was a low point in their respective careers. And during the Sochi Olympics, Rippon and Nagasu consoled one another while eating In-N-Out burgers on Nagasu’s roof. The memory, which Rippon recounted…

From music to fashion to startups, the word “collaboration” has become a part of the daily lexicon, with artists, designers and executives working together to create something bigger and better than what they could have created alone. But industry icon Charlotte Beers put an interesting spin on collaboration in a panel at the Girls’ Lounge…