Month: June 2018

When you think of Philip Morris, you probably think of cigarettes. But the 171-year-old tobacco company is now looking to sever that association. Today at the Cannes Lions festival, the company called on the creative and communications communities to help push its agenda of creating a “smoke-free world.” Yes, you read that correctly: Philip Morris…

In a 5-4 ruling, the U.S. Supreme Court decided that states can require ecommerce companies to collect sales tax, upending an industry and possibly pushing the issue towards Congress to ultimately resolve. The ruling, in South Dakota v Wayfair, sided with South Dakota’s 2016 state law and overturned a previous 1992 decision in Quill Corporation…

Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news–that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers–set the internet ablaze, new data from Foursquare suggests the marketing stunt didn’t drive as many customers to the brand’s…

CANNES, France–No one likes to see a bunch of trash win at the Cannes Lions, but in this case, it’s worth an exception. “Trash Isles,” a pollution awareness campaign from AMV BBDO London for The Plastic Oceans Foundation and sponsored by LADBible, today claimed its second Grand Prix at the advertising festival, adding a PR…

Instagram dropped its answer to YouTube on Wednesday, and the timing couldn’t be riper. Ad spending across the top 70 YouTube channels is essentially flat, with only a 0.2% increase this year, according to ad sales intelligence business MediaRadar. Why? Marketers are increasingly worried about their brand reps on YouTube, said MediaRadar CEO and co-founder… Continue reading »

The post Will Instagram’s IGTV Help Calm Brand Safety Anxieties? appeared first on AdExchanger.

CANNES, France–President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America’s role in the world and the principles that must guide the nation. Kennedy was assassinated en route to the venue, and those who arrived hoping to hear him speak instead…

Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer marketing, why would a service that scores influence for marketers go under? Ultimately, black-box one-metric numbers provide comfort but are meaningless–measurement…

CANNES, France–After falling to Omnicom for the past three years, WPP made a big comeback at this year’s Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media Network of the Year Lion. The announcement went live this evening at the end of the festival’s penultimate awards show. This win came largely on…

CANNES, France–While some categories have been more liberal in their awarding of statues at this year’s Cannes Lions, the Innovation category doled out a comparatively small number–six Lions culled from a shortlist of 21–with the Grand Prix winner using an existing technology in a simple and meaningful way for those without internet in rural areas….

CANNES, France–We put on our deck shoes and climbed aboard the Accenture Interactive yacht, where executives from several of the company’s divisions are entertaining clients, building new business and talking all things digital transformation under the French Riviera sun. Anatoly Roytman, head of Accenture Interactive Europe, Africa and Latin America, and Thomas M?ller, who runs…