Month: June 2018

Cannes, FRANCE–Many people have heard about the scientific benefits of meditation, but the practice often gets written off as something that’s granola and fringy–especially among type-A high-performers. On the Terrace at the Lions, a group of like-minded thinkers (including meditation teacher Sah D’Simone, Havas New York/Annex 88 chief creative officer Harry Bernstein, and Dan Harris,…

CANNES, France–On Wednesday morning, 25 CMOs leading some of the world’s largest brands convened for the first CMO Growth Council at the Cannes Lions Festival of Creativity. The point was to brainstorm ways for brands to drive real, sustainable, long-term growth. Even if the marketers only move the needle one percent, the result could be…

On Twitter, suspected bots are far more active in sharing links to news sites focusing on nonpolitical content than to sites with a political focus.

Facebook revealed at its F8 annual developer conference in early May that Messenger’s suggestions from M would be extended to provide translation suggestions for different languages in the social network’s Marketplace commerce section. The feature must have translated well, as the social network announced Thursday that suggestions for translations from English to Spanish and vice…

Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers to demand more transparency and accountability in their dealings with social trendsetters. It’s about time the industry took a more critical view, said Ahalogy’s CEO and co-founder, Bob Gilbreath. Ahalogy is an influencer marketing ad… Continue reading »

The post Why CPGs Beating Up On Influencers Is Great For Influencer Marketing appeared first on AdExchanger.

Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoppers–and cold hard cash. On the brand’s VK–a Russian social media network that’s essentially the country’s own version of Facebook–account, Burger King’s Russian branch shared a photo of a pregnant…

Getting to safety is just one challenge for some 50 million refugee and migrant children around the world. After that, they have to settle into their new lives–and face a new set of obstacles. A new ad from UNICEF looks at the story of one young boy, Santiago Ayon, who migrated from Bolivia to Spain…

I’m old enough to remember the “Punch the Monkey” banners that were around in the late ’90s. For those who don’t, these were horizontal display ads featuring an animated monkey going back and forth, encouraging you to try and catch it with your mouse, clicking on the banner. These banners weren’t really advertising anything, just…

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about audio content? Let’s look at the top social networks and what they are used for…

The differences over immigration policy between Germany’s Christian Democratic Union and Christian Social Union are also evident among backers of the parties.