Arby’s Made the World’s Smallest and Largest OOH Ads to Announce That It Now Carries Coke Products

When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations. To announce the major switch, Arby’s created an out-of-home campaign that…

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Peter Fonda Apologizes for Suggesting Baron Trump Should Be Put ‘in a Cage With Pedophiles’

After near-universal condemnation, actor Peter Fonda has apologized for a tweet suggesting President Trump’s 12-year-old son Baron should be put “in a cage with pedophiles.” In all caps Tuesday, Fonda wrote, “WE SHOULD RIP BARRON TRUMP FROM HIS MOTHER’S ARMS AND PUT HIM IN A CAGE WITH PEDOPHILES AND SEE IF MOTHER WILL WILL [SIC]…

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How Publishers Can Compete With the Facebook-Google Duopoly

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to Facebook and Google. The duopoly, as they’re commonly referred to, now account for more than…

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Virtual, Augmented Reality Growing – And Growing Up

Shipments of VR and AR headsets are down 30% from a year ago, primarily since they no longer come with many high-end smartphones, as the did during much of 2017.

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Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney Apps

A group of parents who are suing Disney over alleged privacy violations have expanded their case by adding Twitter’s MoPub and comScore as defendants.

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Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video Ads

The new tool combines linear TV, over-the-top video, connected TV, desktop and mobile, and will examine “the total incremental sales driven by a given ad campaign and how each platform contributed to
the total lift,” according to the company.

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It’s About Time: First Ever Grand Prix In Creative E-Commerce

It went to Xbox and McCann London among others and was awarded Wednesday night in Cannes. An awesome VR-enhanced music video won the digital craft Grand Prix.

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Marketers Concerned About Lack Of Data On Consumer Buying Habits

Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart. Some 73% think Amazon has an unfair advantage because the
company doesn’t share the path-to-purchase data with marketers.

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Intel CEO Resigns Over Relationship With Employee

Intel CEO Brian Krzanich resigned after the company determined he violated company policies during a past, consensual relationship with an Intel employee.

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How the New Microsoft News Combats Fake News, Makes Publishers Money

Microsoft News, on MSN.com and a recently redesigned Microsoft News app, unveiled a new look, touting its human reach in deciding what appears on the website all while paying publishers to host their stories. Since launching in 1995, Microsoft-owned MSN now claims to have a monthly reach of nearly half a billion people. Microsoft News…

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