Month: June 2018

When you walk into any Arby’s location from here on out and order a soda, you won’t be asked if Pepsi is OK when you order a Coke. The fast-food chain has officially swapped Pepsi beverages for Coca-Cola products at all of its locations. To announce the major switch, Arby’s created an out-of-home campaign that…

After near-universal condemnation, actor Peter Fonda has apologized for a tweet suggesting President Trump’s 12-year-old son Baron should be put “in a cage with pedophiles.” In all caps Tuesday, Fonda wrote, “WE SHOULD RIP BARRON TRUMP FROM HIS MOTHER’S ARMS AND PUT HIM IN A CAGE WITH PEDOPHILES AND SEE IF MOTHER WILL WILL [SIC]…

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to Facebook and Google. The duopoly, as they’re commonly referred to, now account for more than…

Shipments of VR and AR headsets are down 30% from a year ago, primarily since they no longer come with many high-end smartphones, as the did during much of 2017.

A group of parents who are suing Disney over alleged privacy violations have expanded their case by adding Twitter’s MoPub and comScore as defendants.

The new tool combines linear TV, over-the-top video, connected TV, desktop and mobile, and will examine “the total incremental sales driven by a given ad campaign and how each platform contributed to
the total lift,” according to the company.

It went to Xbox and McCann London among others and was awarded Wednesday night in Cannes. An awesome VR-enhanced music video won the digital craft Grand Prix.

Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart. Some 73% think Amazon has an unfair advantage because the
company doesn’t share the path-to-purchase data with marketers.

Intel CEO Brian Krzanich resigned after the company determined he violated company policies during a past, consensual relationship with an Intel employee.

Microsoft News, on MSN.com and a recently redesigned Microsoft News app, unveiled a new look, touting its human reach in deciding what appears on the website all while paying publishers to host their stories. Since launching in 1995, Microsoft-owned MSN now claims to have a monthly reach of nearly half a billion people. Microsoft News…