Month: June 2018

Manoush Zomorodi and Jen Poyant have some experience creating shows that you can’t find anywhere else. At the New York Public Radio station WNYC, Zomorodi, a former BBC reporter and producer, and Poyant, the producer behind the news show The Takeaway and pop culture and comedy hits 2 Dope Queens and Sooo Many White Guys,…

Executives from several major tech companies, agencies and media companies are joining the board of a blockchain consortium devoted to setting standards for using the technology in digital advertising. IBM, Omnicom Media Group, Reprise Media, Meredith Corp., Salon and CoinDesk are putting their names behind AdLedger, a nonprofit research and development group that aims to…

Elizabeth Rutledge made her first visit to Cannes Lions this year at a time of change for American Express marketing: she was officially promoted to CMO in February after spending 25 years at the company, most recently as evp of global advertising and brand management. Last month, she also confirmed that the credit card brand…

Nomophobia is real. Sure, it’s technically a goofy portmanteau and not an officially recognized mental disorder–yet. But just ask anyone who’s misplaced her smartphone. First comes the rummaging and searching through pockets, cars, desks and backpacks. Blood pressure spikes, heart rate races. Next there’s panic, often accompanied by flop sweat, hysterical tears and rage spirals….

CANNES, France–Mars, one of the world’s largest advertisers, is asking other major brands to help animals at the Cannes Lions Festival of Creativity. The company is a founding partner–along with production company Finch and the United Nations Development Programme (UNDP)–of a new fund, The Lion’s Share, that will help with wildlife conservation and animal welfare….

One week after officially closing its $85 billion deal to buy Time Warner, AT&T is rolling out its first innovation that draws from both sides of the just-merged company. Next week, AT&T is launching WatchTV, a skinny bundle offering featuring more than 30 live channels–including CNN, TBS and TNT from newly acquired Turner–and more than…

CANNES, France–With digital transformation comes a host of new data and technologies designed to better serve brands and target consumers–and as a result, the conversations around transparency and privacy are heating up. Tackling the challenges of transparency and the future of privacy and programmatic, Adweek editor Lisa Granatstein convened a panel Thursday morning on the…

A children’s choir dishes out the guilt in Barkley’s snackable #SummerSkipDay ads for Dairy Queen. With their red robes waving in the breeze, the youngsters congregate on a baseball diamond and at a lakeside beach to belt out some familiar tunes, with tweaked lyrics that encourage their parents to skip a day a of work…

Restrictions on religion continued to climb in 2016 around the world, the second year in a row of increases.

CafeMedia is selling its entire publishing portfolio to RockYou, choosing to place its bets on AdThrive, the ad management firm it acquired two years ago. The AdThrive business is profitable but the sites being sold by CafeMedia – CafeMom, MamasLatinas, Revelist and Baby Name Wizard – were “break-even,” according to CafeMedia CEO Michael Sanchez. “It’s… Continue reading »

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