Month: June 2018

CANNES, France–From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are pushing boundaries with dynamic storytelling. We caught up with three of our honorees, Laura Visco, Max Stinson and Nicole Michels McDonagh, at our Creative 100 event…

CANNES, France–Three craft-centric Grand Prix awards were handed out this evening at the Cannes Lions festival reflecting excellence in digital, film and overall industry work. The latter category, the Industry Craft Lion, is in its first year and reflects overall excellence and included not only the usual advertising industry suspects but also typographers, photographers and…

Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That’s exactly what happened with the release of IGTV, a new standalone video app from Instagram, announced at a special event today. The app opens up to vertically…

Cannes Lions Health is the showcase of impactful creativity. It’s where ideas from pharmaceutical innovators and healthcare marketers are debated, judged and challenged to uncover the ones most likely to fuel change and lead to life-changing outcomes. This year’s show has over 1,800 entries, hundreds of short-listers and two days of talks on the state…

CANNES, France–It’s been a good day for Apple, which today claimed top honors in two categories at the Cannes Lions: first in Music and then in Brand Experience & Activation. “Welcome Home,” the visually stunning Apple HomePod spot directed by Spike Jonze, starring FKA twigs and created by TBWAMedia Arts Lab, was honored with one…

Havas New York has been named “fully integrated Village” agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax and benefits administration. The appointment follows a competitive review that included 21 agencies. Tasked with driving a data-led disruption of the HCM category for…

Nonprofits and educational institutions have some new, powerful tools to aid their efforts, as Facebook announced that the Workplace Premium tier of its Workplace by Facebook Slack alternative is available to them free-of-charge. The social network announced its Workplace for Good initiative, which is being led by Annette Gevaert, who had been Workplace by Facebook’s…

The CW isn’t premiering all of its fall shows the same week, as it did last year, but the network is coming pretty close to replicating last year’s strategy. The network became the second broadcaster to set its fall premiere dates (following NBC, which kicked things off yesterday), announcing that almost all of its shows…

Everybody knows winning the lottery is a long shot–but how about falling in love with a random stranger while you’re crossing the street in opposite directions? It turns out those odds are even worse, at least according to a fun musical number from the New York Lottery and McCann New York. A young woman–vaguely reminiscent…

Cannes is reaching peak consulting firm. After steadily acquiring small digital and design agencies for the past decade, the agency divisions of major consulting firms, such as Accenture, PwC and Deloitte, are making their presence known on the Croisette this year. Deloitte Digital had a far lighter touch at Cannes last year, with a cabana… Continue reading »

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