Month: June 2018

In today’s hyper-driven news world, “Breaking News” can refer to any news — whether it is important or not.

Away, the luggage brand that’s taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The 2-year-old company first disrupted the luggage industry with one product, The Carry-On, and has since expanded to a whole array of items for travel–from aluminum…

“For families. For unity. For our basic human rights.” That’s how Everlane opens its email asking people to march in this weekend’s Families Belong Together rallies protesting the separation of families at the border. The clothing company sent out an email to consumers on June 27 asking them to join Everlane at its locations in…

Amazon is acquiring online pharmacy PillPack, marking its latest move into the healthcare industry and bringing it one step closer to helping 100 million Prime members manage their health. The release announcing the deal was sparse on details. Amazon declined to comment. PillPack is a pharmacy that focuses on consumers who take multiple daily prescriptions….

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth. According to this definition of marketing automation from Neil Patel, “Marketing automation is the process of using software…

Meditation: One of Silicon Valley’s favorite ways to unwind after building platforms with major data breaches or running ads on videos promoting AIDS-denialist content. Now, one of the most popular meditation apps, Headspace, is letting members log into their accounts and link it to Alexa and Google Assistant so they can keep meditating from where…

Starting with Detroit in mid-June, Chase Business will send a branded “BizMobile” van across the country to give advice to small businesses. Chase Business CMO Brent Reinhard said this “hybrid campaign” marries an in-person experience with digital and social media elements that will expand reach to millions. The in-person experience will connect with small-business customers… Continue reading »

The post Chase Revs ‘BizMobile’ To Target Small Businesses appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Most of the discussion about who dominates digital media over the past few years has focused on the Google and Facebook duopoly. That’s… Continue reading »

The post Through Consolidation And Net Neutrality Repeal, The Duopoly Becomes A Lots-More-Opoly appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. For the last 10 years, publishers have been using programmatic media technology to drive greater scale and revenue. Real-time bidding… Continue reading »

The post For Publishers, The CDP Forges A New Path For Opportunity appeared first on AdExchanger.