Month: June 2018

Happy hump day from France. We’re already halfway through the festival, thanks to this year’s shortened schedule. Cannes Lions organizers went out of their way to bolster the value proposition this year, cutting the week from five days to four and creating a “convince the CFO kit.” But veterans note that attendance feels low, the…

The PGA Tour teed up an agreement to bring live competition coverage from eight tournaments to Facebook Watch. The coverage on the social network’s video platform will only be available in the U.S., and it will focus on two featured groups of golfers during the third and final rounds of tournaments starting with the Travelers…

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle–apply here to attend. Omar Zayat, head of industry, ecommerce at Facebook and other leaders will be at Adweek Ignite: Ecommerce July 10-12 in Seattle–apply here to attend. Today, with the help of landing pages, custom…

Jerry Seinfeld is channeling one of the most famous ad campaigns of the past century to celebrate Comedians in Cars Getting Coffee’s move from Sony Crackle to Netflix for its upcoming season. In the new trailer for Season 10 of Seinfeld’s series, in which he chats and drives around with his favorite comedians, Seinfeld pays…

Attendance at this year’s Cannes Lions Festival of Creativity is down considerably in both the paid and unpaid categories, according to multiple parties at the festival who spoke to Adweek on condition of anonymity. Three sources put the total decline between 20 and 25 percent. Official numbers from Cannes parent company Ascential state that approximately…

AT&T is in talks to acquire AppNexus, a deal that would give the telecom giant a foothold in digital ad sales as it seeks to challenge Google and Facebook.

An academic who was central to the misuse of Facebook data sought to turn the tables on internet companies by saying the government should step in to help prevent data-privacy scandals in the future.

The Google-owned video site YouTube still sees 70% of its watch time on mobile devices, but the fastest-growing category of platforms is connected TV devices, according to YouTube CEO Susan Wojcicki.

Speaking at Cannes Scott Hagedorn, CEO, Hearts & Science said apps present new opportunities to connect with consumers, but also risks.

Despite the momentum digital audio services have had in recent years, conventional AM/FM radio remains the dominant source of the U.S. audio media marketplace, according to estimates released by
Edison Research. Nearly half of all audio content consumption by U.S. adults is to a terrestrial radio signal, according to Edison Research’s Q1 2018 “Share of Ear” report.