Month: June 2018

Facebook has been spending heavily to back a TV ad campaign designed to win back its users’ trust following disclosures about users’ data being used to retarget them, its role in disseminating fake
news, and other negative issues. Facebook has been averaging $1 million per day since breaking mid-March, when it kicked off a six-week local flight, followed by a national rollout on April 25,
according to an analysis by competitive ad tracker Kantar Media.

What if we all became agents of change by using creativity to accelerate gender equality? I want to challenge us to consider this question as we gather this week at the Cannes Lions Festival of Creativity. Now, some may wonder, why are we still talking about gender equality? We have indeed been talking about it…

The California Academy of Sciences is dropping some science on Snapchat users in the form of a new set of lenses. Snapchat said this initiative marks the first known application of its lens technology by a scientific institution. The scientific and educational institution’s in-house Visualization Studio tapped the messaging application’s Lens Studio to create five…

Carriers like Verizon Communications and AT&T get requests for their customers’ whereabouts from all sorts of places. How they handle them depends on who is asking.

Tadashi Yanai, who leads clothing retailer Uniqlo and serves as an outside director on SoftBank’s board, told shareholders that he gets “so worried” when he sees the company’s breakneck investment pace.

Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting… Continue reading »

The post Nielsen Catalina Adds Cross-Screen TV And Video Measurement To Its Toolkit appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Doty, digital publishing consultant.  As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I’ve been thinking about how I’ve… Continue reading »

The post Trade-offs: The Reality No One Wants To Accept In Digital Advertising appeared first on AdExchanger.

Amazon.com, Berkshire Hathaway and JPMorgan Chase have appointed surgeon Atul Gawande as chief executive of their newly formed partnership to address U.S. employee health-care.

CANNES, France–About 20 minutes from the Palais, high in the hills above Cannes, ad-tech company Captify brought together more than 1,000 clients, colleagues, associates and friends for its annual Cannes pool party. So, can business really get done at a luxurious French Riviera villa? Yes, say the folks from Captify. We talked with Captify CEO…

Facebook users worked up quite the appetite in May, as Boston baked beans, cantaloupe and hot dog bun were all Topics to Watch for the month, according to Facebook IQ. Conversation about Boston baked beans and related topics bean, Boston, Boston Celtics, baked beans, molasses, Boston Market, New England and bacon was up 31.5 times…