Month: June 2018

Net new advertising investment this year will total $24 billion — the highest annual incremental increase since the $26 billion posted in 2010.

Regular coffee might give you a warm and fuzzy feeling in the morning, acting as a gentle wake up call. But Peter’s Cold Brew is not regular coffee. The triple strength elixir, nicknamed ‘Liquid Cocaine’, is being promoted with a “Blacker than Black” campaign that seeks to bring a new level of multi-sensory intensity to…

Last Friday night while idly grazing through our TV channels, we stumbled upon the biggest story on the planet Earth.

Webster defines womp as “an abrupt increase in the illumination of a television screen resulting from an abrupt increase in signal strength,” which is exactly what Corey Lewandowski’s snide remark on
Fox News appears to have done this week.

One of the biggest data-privacy laws in history was supposed to kick off a new era of surging demand for cyber insurance in Europe. So far, it hasn’t.

The Walt Disney Company isn’t going to let Comcast swoop in and derail its deal for 21st Century Fox without a fight. This morning, Disney and Fox announced that the companies have agreed to an amended acquisition agreement that raises Disney’s bid to $71.3 billion, well ahead of Comcast’s $65 billion offer one week ago…

New Balance announced today it has chosen Mediahub, Adweek’s 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe, as its U.S. agency of record following a review. The account will be handled by Mediahub’s flagship Boston office, as the athletic brand’s global headquarters is also housed in the city. “We…

In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships,… Continue reading »

The post Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief appeared first on AdExchanger.

File this under something you never knew you needed–a tampon made with a Chilean alpaca fleece core, activated charcoal and probiotics to, “restore your delicate flora.” Who wants a boring old tampon made from cotton and rayon these days, especially when you can be extra and get a box of special Xtra tampons? No one….

CANNES, France–Following his conversation with Fire and Fury author Michael Wolff at the Lions Lumiere Theater Monday, ad agency legend Jeff Goodby spoke with us about advertising and journalism in the time of Trump. “We, as advertisers, empowered him to do The Apprentice,” Goodby said. “And the Apprentice really helped make him.”