Month: June 2018

CANNES, France–Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David “Nomy” Ramirez, pro gamer on the Overwatch League’s San Francisco Shock team, spoke today in the brand’s cabana about esports, Overwatch and the implications for advertising, women in gaming and the evolution of sports as we know it. “Esports…

GroupM figures say the UK is the fastest-growing mature advertising market and will hit GBP20bn as Brexit happens.

Each night on cable news, two sides employ different justifications and often hypocrisies to sustain their arguments. A Pew Research study released this week asked if Americans could recognize news as
factual vs. opinion. No surprise: most can’t.

Walt Disney Co. has sweetened its deal to acquire 21st Century Fox, boosting its offer to $71.3 billion in cash and stock, up from its original offer valued at $52.4 billion. The move follows
Comcast’s unsolicited bid for 21st Century Fox, valued at $65 billion, which followed a federal judge’s approval of AT&T’s acquisition of Time Warner, and expectations of an M&A frenzy consolidating
big media conglomerates.

CANNES, France–Brands and agencies looking to refine the ad experience on YouTube are in luck. The company unveiled today a new offering, Creative Suite, meant to give brands and agencies the tools and resources they need to create a “more delightful experience for the user” that is “more impactful for the advertiser,” YouTube managing director…

The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets. Pew Research Center conducted a survey in 37 countries earlier this year, drawing 40,448 respondents, and the think tank also incorporated analysis from previous…

Snapchat announced it will be adding a new genre of programming, dubbed docuseries, that, in its initial installments, will offer non-scripted episodes featuring social media personalities. Other social media platforms are also tweaking and experimenting with the content it presents. For one, Instagram is said to be on the verge of rolling out the ability…

The South Korean cryptocurrency exchange said it had temporarily halted withdrawal and deposit services after the cyber attack. Bitcoin fell about 2% immediately after the disclosure.

CANNES, France–One snafu shouldn’t deter marketers from pursuing brand purpose, according to Mastercard CMO Raja Rajamannar. He should know: The company had to retool a recent World Cup campaign. Adweek caught up with Rajamannar to learn more about that campaign, what Mastercard has learned from the mistake and what Rajamannar thinks of influencer fraud. What…

With U.S. midterm elections approaching, Russian trolls found ways to remain active on Twitter well into 2018 trying to rile up the American electorate.