Month: June 2018

It’s the biggest avocado news since the New York Times added peas to guacamole: Costco and Harps Food Stores will sell specially coated long-lasting avocados from agriculture-focused startup Apeel Sciences. According to a blog post, these avocados have never been commercially available until now, and they can only be picked up at select Midwest Costco…

CANNES, France–Manboobs changed everything. For years, rising creative stars Ricardo Casal and Juan Javier Pe?a Plaza had been focused on creating great work, but that didn’t always go hand in hand with having a good time. Then the David Miami creatives, now executive creative directors, created “Manboobs,” a widely lauded breast cancer PSA that sidestepped…

CANNES, France–Sherry Collins has a long history in advertising and media: for years, she worked in production on campaigns for brands like Reebok and British Airways in addition to music videos for Oasis and Lily Allen. In 2015, she launched Pitch, an independent London-based trade publication. But nothing could prepare her for her first experience…

Verizon Communications, AT&T and Sprint pledged to stop sharing customer locations with two data brokers after at least one company revealed individuals’ whereabouts without their consent.

At Turner, Jesse Redniss is the data oracle. As newly appointed EVP of data strategy and product innovation, Redniss leads a team armed with 35 data scientists. Their job is to collect the increasing amount of data generated by viewers of Turner content and to translate it into insights as the broadcaster works to navigate… Continue reading »

The post The Data Strategist Is In: Jesse Redniss Plots Turner’s Future appeared first on AdExchanger.

WPP-owned GroupM, the world’s largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9 percent, respectively, thanks to marketers taking an increasing bet on digital. In a report, GroupM said it sees an additional $24 billion in net new advertising investment…

It’s been a weird four months for Aleksandr Kogan. The 33-year-old went from an obscure research psychologist at Cambridge University to one of the villains at the heart of the Cambridge Analytica scandal. Kogan, who testified Tuesday before a Senate Commerce subcommittee, apologized for his role in the controversy, but disputes that the data provided… Continue reading »

The post Kogan: Cambridge Analytica’s Supposed Data Genius Was Just Hack Work appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Claude Denton, co-founder and chief technology officer at Nanigans. When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with… Continue reading »

The post Your Ad Tech Tax Is Amazon’s Opportunity appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DSPayday? AT&T is in talks to acquire AppNexus and the two companies are close to finalizing the deal, reports Cheddar. AppNexus brass are reportedly unwilling to sell for less than $2 billion. That sounds like an awful lot, but there are factors working in… Continue reading »

The post AT&T Eyes AppNexus; Google Gives Podcasts A Boost appeared first on AdExchanger.