Month: June 2018

Maybe it’s bring your Wookiee to work day at Ikea. In this Solo: A Star Wars Story tie-in, German shop Thjnk takes us into one of the furniture chain’s showrooms to “discover a galaxy full of ideas.” Strange but familiar yowling fills the aisles — Rrrrrrr-ghghghghgh!! Hey, that’s not a malfunctioning Sonos speaker in the…

CANNES, France–Even a brand as big as Budweiser can’t afford to license images of all the rock stars who’ve been photographed with its product over the years. But Brazilian agency Africa found a fun way to still make good use of such pics from throughout history. “Tagwords” was a print and outdoor campaign that relied…

CANNES, France–A clever and minimalist approach to sending motorists toward the nearest McDonald’s has won the Grand Prix at this year’s Cannes Lions, as has a Daily Show activation that created a “presidential library” of Donald Trump’s tweets. Canadian agency Cossette created the “Follow the Arches” campaign, which cleverly cropped the McDonald’s golden arches to…

CANNES, France–A powerful initiative to help step the tide of violence against women in South Africa has emerged as the Grand Prix winner in the Radio & Audio category at the Cannes Lions. Created by Ogilvy Cape Town and produced by Audio Militia, the work is a take on the country’s national anthem, where lyrics…

With increasing Facebook ad costs, it’s difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising for a large percentage of their revenue. Continuing to generate cash flow from Facebook has become a critical objective for marketers. As demand for attention continues to…

When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a “paroxysm” of inactivity and loneliness and a “waste of time.” He paid a price for his ignorance of a burgeoning market….

As its parent company Comcast looks to buy 21st Century Fox for $65 billion, it’s business as usual at NBC, which has locked in its fall premiere dates. Just like last year, the network will be rolling out most of its fall shows during the first week of the 2018-19 season, which begins on Monday,…

Danes aren’t generally known for their swarthy complexions–but some of the nation’s most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new anti-melanoma campaign from The Danish Cancer Society, Danish foundation TrygFonden, and agency &co is using a universal language–song– to plead with the locals at such tourist hot spots to…

In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit’s newfound media presence has industry insiders hustling to develop effective strategies to tap into their engaged user base. In April 2018, the site reached 330…

The World Cup is back, and Brown-Forman tequila brand el Jimador is counting on mounting global soccer fever over the next few weeks with its latest tournament-themed marketing push. While the brand isn’t an official sponsor of the World Cup–but is an official sponsor of the Mexican national team–el Jimador wanted to celebrate the joy…