Month: June 2018

ZTE lost a skirmish with U.S. lawmakers when the Senate passed legislation that would reinstate a ban on sales of U.S. components to the Chinese telecommunications company.

This sortable table provides data for levels of internet use, smartphone ownership and social media usage from 2013 to 2017 by country.

Mother’s Day sizzled across both Facebook and Instagram in May, while Memorial Day was the other holiday or event of choice for Facebook users and Instagrammers chatted it up about Cinco de Mayo, according to Facebook IQ’s analysis of Hot Topics for the month. Prince Harry dominated talk about people and culture on both Facebook…

As people in advanced economies reach the upper bounds of internet penetration, the digital divide continues to narrow between wealthy and developing countries.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Keith Eadie, vice president and general manager at Adobe Advertising Cloud. As the dust from Facebook’s Cambridge Analytica data breach settles, consumers and legislators alike are asking tough questions around… Continue reading »

The post Increased Consumer Expectations For Privacy Could Be A Good Thing For Advertisers appeared first on AdExchanger.

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle–apply here to attend. Pinning products is taking a backseat on Pinterest on June 19 as the discovery platform is partnering with lifestyle subscription box company FabFitFun to release the “Pinterest Box.” The Pinterest Box, which…

Consumers are fickler than ever, and U.S. businesses that can’t adjust are at risk of missing out on a serious amount of revenue, according to new research released today from consulting and business services firm Accenture. Becoming irrelevant is a surefire way to lose consumers and revenue opportunities, according to the study, which was released…

From Facebook’s algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities through platforms like Snapchat, YouTube and Twitter. But the answer might be simpler than expanding media available, which requires significant resources and investment. Instead, publishers can…

When was the last time you could get folks talking at a party by asking if they’d seen this or that film? Meanwhile, the question “Binge anything good lately?” is often the quickest way to both start
a conversation and form a bond with a stranger.

The supply-side video advertising and monetization platform SpotX is planning to launch a series of live sessions to explain and train marketers about the world of connected TV advertising.