Month: June 2018

Some in the industry have suggested that “media measurement is broken,” since it’s failed to keep up with the complexities of the ever-changing media environment, notably in the digital space. Truly
common currencies across media platforms are still a fundamental issue.

Picture this–you want to take a killer selfie, but you’re already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don’t worry–McDonald’s has a solution to this timeless problem, just in time for National Selfie Day, this Thursday, June 21. Cue the “Frylus.” It’s a handy stylus in the…

Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year’s best advertisements. But with all of the panels, networking events, beach takeovers, yacht parties, speedboat happy hours and swan raft meetups, it’s hardly just about the awards. As Adweek’s managing editor, I’m here at the Cannes Lions International…

Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be found on the platform’s ?Viva Latino! enhanced playlist through the month of June. “The idea for the series came naturally to us…

Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast’s ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content. In the partnership, announced today at Cannes Lions, Nielsen and FreeWheel will expand measurement to addressable…

Speaking at a Cannes event today, Weed dismissed criticisms that the firm’s “fake follower ban” was about saving money. “Trust is everything for a brand,” he said, adding that a brand without trust is
merely a product, so Unilever must ensure “we are in a trusted and transparent environment.” At the same event, GroupM’s John Montgomery said getting measurement right is also critical.

Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading its Nike account globally. Gustavo formerly served as managing director of W+K S?o Paulo, and was part of the team that helped open the office in 2010. During his time as managing director, the office grew from a team of three to over 150,…

RAPP NY Chief Creative Officer Moa Netto explores some of the changes you can expect at Cannes this year and gets first-hand details from the festival’s global manager, Jose Papa.

More than 80 percent of media agency members are concerned about their ad dollars being properly invested, according to a recent study by Videa, an online marketplace for automated TV advertising. Videa, which is owned by Cox Media Group, reached 174 participants, including media agency as well as TV station members and representatives, in an…

CANNES, France–Even with the Cannes Lions in full swing, there is still fun speculation on what will walk away with awards. The first winners were crowned last night, but there is still a long way to go to the finish line, with high expectations from juries and especially their presidents. Jean Lin, Isobar global CEO…