Month: June 2018

Chinese smartphone maker Xiaomi postponed a widely anticipated share sale in mainland China, saying it would proceed first with an initial public offering in Hong Kong in the coming weeks.

CANNES, France–If you have a legacy product that has been beloved by generations of parents it might be easy to brush off concerns of a younger generation of parents. Initially, that was the case for CPG giant Johnson & Johnson when new parents were voicing concerns about dyes, scents and other ingredients in Johnson’s baby…

When California voters go to the polls in November, they might have a chance to drastically change how companies collect online data about consumers in the state. Now that the General Data Protection Regulation, or GDPR, is in effect in Europe, U.S. privacy advocates are focusing efforts on the California Consumer Privacy Act of 2018,…

There’s a new holding company on the advertising scene. Founders MT Carney and Andrew Essex refer to Plan A as a creative federation combining creative and strategic consulting services from independent agencies including Untitled Worldwide, Twin Studio, Van’s General Store and Beekman Social. “There is a lot of disarray in the marketplace,” Carney told Adweek….

When research shows that up to nearly three in four ad dollars can go on fake users, it’s time to act.

AT&T Watch TV is part of a broader effort by AT&T to turn its subscription services into a one-stop shop for consumers: get all your entertainment and your mobile data in one place.

As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before. According to Pathmatics, advertisers have cut the number of DSPs they work with by 40% over the past two years, to about four per month on average. In part, that’s because the market is consolidating. Big-name… Continue reading »

The post Four Reasons Why Agencies Are Working With Fewer DSPs appeared first on AdExchanger.

Religion is on the decline among young people–at least that’s what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity. The study suggests that only 20 percent of millennials and Gen Z attend traditional, organized spaces for religion. There is, according to the study,…

Oracle is set to report financial results for its fiscal fourth quarter after the close of trading Tuesday. Here’s what you need to know.

Apple was punished in Australia for refusing to offer free fixes for iPhones and iPads that were previously serviced by non-Apple stores, the latest episode in a global dispute between companies and consumers about the right to repair.