Google Invests $550M in JD.com to Modernize Retail

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle–apply here to attend. Google is investing $550 million in cash in Chinese ecommerce company JD.com as part of what it is calling a “strategic partnership.” According to a press release, this will include marrying Google…

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On the Adweek Podcast: What to Expect From the Cannes Lions

A large contingent of my colleagues are in Cannes this week, attending advertising’s biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left, we roped them into coming on the podcast to talk about what to expect from the industry’s buzziest event. This week on the Adweek…

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Advertising Executives Share Their Cannes Survival Tips

On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions festival, the conversation’s topic (and surrounding soir?e) soon turned to helpful advice on surviving the week ahead. Burger King’s global head of…

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Cannes 2018: At MDC Partners, Autonomy Is The Key To Success

MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently, Kauffman, who has been CEO at MDC since 2006, actively facilitates it. MDC takes a majority stake in agencies and lets its entrepreneurs drive their own growth rather than acquiringContinue reading »

The post Cannes 2018: At MDC Partners, Autonomy Is The Key To Success appeared first on AdExchanger.

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3 Ways to Make Your Marketing More Customer-Focused

“The customer is always right” gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a “very generous attitude” toward customers was understood to be the way to a customer’s heart, and various retailers–from Marshall Field’s to Sears Roebuck &…

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Bumble’s Founder Credits the App’s Early Success to Micro-Influencers

CANNES, France–When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn’t know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating platforms (and more generally across the entire internet), and she knew she wanted to give women more of a voice online. But the…

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Look! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!

Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there’s still no sign of Amazon Octocopters hovering over our doorsteps–but for Oscar Mayer, air delivery of hot dogs is a future that…

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Late-Night Hosts Desus and Mero Are Leaving Viceland for Showtime

Late night’s most distinctive duo–and the hosts of Viceland’s buzziest show–are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be leaving their Viceland late-night show Desus & Mero next week, signing a new deal with Showtime for a weekly late-night talk show that will debut…

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In a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to Treat Themselves

Thanks to Parks and Recreation, we’re living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that–with a rap that you won’t be able to get out of your head for days afterward. The campaign, “Celebrate Your Sweet Successes With The Sweet…

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