Month: June 2018

Nearly three-quarters of Americans favor granting permanent legal status to immigrants brought to the U.S. illegally when they were children.

Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on any topic. This rich data has the potential to greatly enhance our analytics models and can even help predict business outcomes. Too often, however, marketers focus…

AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent. The six-figure campaign, which began two weeks ago, promotes five of the company’s biggest brands: Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrella. The ads are running through Kiip, a mobile advertising platform. For AB InBev’s campaign…

Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The network has hired Danielle Koffer, previously vice president of global media at Colgate-Palmolive, as chief client officer and promoted Joe Maceda to chief instigation officer….

Launching and promoting a book can be less Lord of the Rings and more Lord of the Flies. The landscape is competitive and cluttered, so authors are increasingly helping to market their own books and build a steady following. Taking a page from how brands successful use GIFs, Mayfly author Jeff Sweat sensed an opportunity…

Amid a year of scandals for social media companies, public trust in social media is dropping–and people around the world are expecting brands to lead the way in making platforms better and safer for users, according to a new study from Edelman. The Trust Barometer study, which Edelman released on the first day of the…

Twitter unveiled Twitter Media, a new website aimed at enabling the social network’s publishing partners to fine-tune their efforts on Twitter. After a 60 percent year-over-year increase in 2017 in payouts to publishers via Twitter’s monetization products–in-stream video ads and sponsorships, Periscope Super Hearts and Niche–Twitter said it wants to maintain its positive momentum. Global…

With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company’s CMO, Keith Weed, declared today in Cannes that it won’t work with influencers who buy followers. And, in…

Test your ability to classify 10 news statements as either factual or opinion.

The politically aware, digitally savvy and those more trusting of the news media fare better in differentiating factual statements from opinions.