Month: June 2018

Wondering what some of the next generation of creatives are dreaming up these days? From an app that helps you figure out what items can and cannot be recycled, to an AR app that helps kids get over their fear of monsters under the bed–the next wave of creatives have plenty of great ideas. The…

Sometimes, a person wants to ditch work and go get something to eat. But a soccer player takes that impulse to an amusing extreme in a new KFC ad from Ogilvy South Africa. The spot opens on a match underway at Cape Town’s Athlone Stadium. Its star–a fictional footballer named Herbz–decides to take a dive…

MobiTV says it has secured hosted streaming delivery rights for more than 210 channels, including those from NBCUniversal, Viacom, Disney, Fox, AMC Networks, C-SPAN, Weather Channel and others.

So, what’s going to be the big emergent theme at Cannes this year? We’ve seen how the digital age of transparency has resulted in marketers and agency leaders jumping on the brand purpose bandwagon. And there’s no doubt that brand purpose will still feature heavily this year at Cannes. However, a sea change is underway,…

Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of anything that wasn’t viewed. Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those options… Continue reading »

The post Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability appeared first on AdExchanger.

Did you know that in addition to sharing photos and videos to your Facebook Stories, you can also share text posts? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: At the top of your Facebook News Feed, tap “Add” to begin creating…

Discovery Premiere lets clients advertise exclusively in a mix of premiere episodes from 30 of the most in-demand series across its networks for the 2018-19 upfront selling season.

With four of the ad world’s top economists — Interpublic’s Magna, Publicis’ Zenith, Dentsu Aegis Network and Pivotal Research Group’s Brian Wieser — weighing in with revised outlooks for U.S. ad
spending, the consensus now looks like a healthy rate of expansion for the U.S. ad economy. The average of the revised 2018 growth rates is +4.7%, with IPG’s Magna (+6.4%) and Pivotal’s Wieser (+6.0%)
being the most optimistic with projections that the U.S. ad economy will expand about twice the rate of the most recent forecasts from Publicis’ Zenith and Dentsu Aegis Network.

Read a Q&A with Amy Mitchell, director of journalism research at Pew Research Center, on a new report that explores Americans’ ability to distinguish factual news statements from opinions.

Despite spending several years successfully leading digital and branding efforts, respectively, for Chicago-based agency Schafer Condon Carter (SCC), John Anthony and Kathy Gaynor never expected to land careers in advertising. But it’s a switch that neither regret. Prior to joining SCC in 2015, Anthony, now the agency’s chief digital officer, had spent 15 years in…