Month: June 2018

Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which require extensive bandwidth, and companies across the board will leverage 5G capabilities to…

Several companies hosted gatherings on Sunday to let early attendees meet and mingle. Unfortunately, the French air and rail strike put a damper on some parties.

Being named one of Adweek’s Creative 100 is no easy feat–just ask Adam Rippon. He’s an Olympic figure skater, recent champion of Dancing with the Stars, and an all-around delight to follow on social media. We caught up with him during some downtime on a playground, of course, to see what his creative process is…

Seventy-one percent of 18- to-34-year-olds subscribe to a traditional pay TV service, compared to 75% of 35- to-49-year-olds and 81% of TV viewers ages 50 and over.

Google’s $550 million investment in JD.com will deepen its ties with China and strengthen its foothold in online shopping.

One of the unintended consequences of marketer efforts to comply with the EU’s new consumer data privacy rules has been a push by some to gather even more potentially sensitive data from consumers
than they had in the first place. I’ve been hearing this anecdotally for weeks now, but it was a conversation I had late last week with the founder one of many entrepreneurs rushing to help consumers
and brands mediate the exchange of personal data and privacy compliance that I realized what a paradox GDPR has become.

Advanced TV advertising company BrightLine is adding voice activation to its InCast enhanced OTT ad platform. BrightLine’s solution identifies which voice assistant is used by the TV in question, and
will dynamically change the command in the ads to adapt.

CANNES, France–“Advertising’s not going away. Really shitty advertising is going away, and I bid that farewell,” said David Droga in opening a “smaller” but “more condensed” Cannes Lions Festival of Creativity for 2018. After delivering an emotionally-fueled speech to accept the Lion of St. Mark award last year, the Droga5 founder and chairman took a…

Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning “big ideas” into “long ideas.” Here are our top takeaways from the event: Dumb is OK if it catches fire In a panel called “Creating Long-Term Ideas in a…

When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined company in the hopes that he would apply his prowess for maximizing ad revenue to the entire Discovery portfolio. Just three months later, Steinlauf is rolling out…