Month: June 2018

Listening to the evolution of creativity in Latin America, through the experiences of Humberto Polar, chief creative officer of Grey Mexico, is fascinating. Though countries like Brazil and Argentina often show up near the top of the Cannes Lions Global Creativity Report, others in the region have not found as much success. The timeline that…

The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be seen. That is to say customer journeys are increasingly complicated. So is tracking them. And that, in short, is why Adobe has added the Attribution IQ tool to…

The company’s top marketing executive, Keith Weed, made the announcement at Cannes. It’s part of a broader effort at the company to eradicate fraud within the digital ecosystem.

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle–apply here to attend. The grass is getting much greener for the cannabis industry on the East Coast, as Maryland continues to ramp up the licensing of dispensaries. Though the Maryland Medical Cannabis Commission approved 102…

The world has been overrun by bots, but that’s not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And with the continuing controversy surrounding algorithmic influence manufacturing on social platforms, it might be hard…

CANNES, France–Later this year, L’Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense of what would work for your face. Using augmented reality and livestreaming technologies, the company is aiming to extend and digitize its relationship with consumers by bringing the personalized makeup…

The last regulatory hurdle for Comcast’s GBP22.1bn bid for Sky has been cleared as its approach is cleared by competition authorities within the European Commission, “Sky News” reports.

iPhone users who call 911 will automatically send location data to emergency call centers, the result of a partnership between Apple Inc. and startup RapidSOS that addresses a source of first-responder delays.

The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of Moat and Grapeshot or Adobe’s deal for the video DSP TubeMogul. But Salesforce defies that trend. The company has deferred to partners to provide online advertising. And while rival clouds contend for new data sources,… Continue reading »

The post Salesforce Marketing Cloud CEO Stutz On Data, Paid Media And The “Passing Fad” Of The CDP appeared first on AdExchanger.