Month: June 2018

Ally Financial, the digital banking company that focuses on auto lending, has selected WPP’s MediaCom as its new media agency of record following a review that started in April. Ally chief marketing and PR officer Andrea Brimmer told Adweek the company is also finalizing its decisions in its ongoing creative and digital reviews, adding that…

CBS wasn’t the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016’s negotiations with a strong showing in all dayparts. The network is finishing its upfront negotiations with double-digit CPM (cost per thousand viewers reached) increases in all dayparts, ranging…

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they “can’t live without” YouTube. So it might come as a…

As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its “business as usual” mantra by putting the finishing touches on its upfront negotiations, almost three weeks earlier than last year. The company–which includes Fox, Fox Sports, FX, FXX, National Geographic Channel, Nat Geo Wild and Nat Geo…

Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year’s event, which is happening this week in at Shinnecock Hills Golf Club on New York’s Long Island. Big names…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus on… Continue reading »

The post Podcast: How Bayer Cures Programmatic Headaches appeared first on AdExchanger.

Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned lawnmower, still running, is a dead giveaway that something is amiss. And what about that silhouette of a guy stalking an…

The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from June 9-14. On Facebook, the top five countries who talked about E3, as well as the major games and brands at the show, from…

In a study released to Adweek measuring U.S. creative agencies’ new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis Groupe-owned shop adding three accounts to its roster. The research group’s study found a total of 33 creative accounts switched hands during the…

File-sharing service WeTransfer explores pan-Asian hip-hop in the second episode of its “Work in Progress” video series that celebrates creative collaboration. The seven-minute clip, produced with Pi Studios, dropped yesterday and provides a fast-paced, fun and frequently profane overview of innovative music and media platform 88rising. Many of the label’s artist’s appear in the video,…