Month: June 2018

Is there life after soccer, and what do the world’s elite footballers do if they’re not at the World Cup? They create their own topiaries, throw massive pool parties, style their friend’s hair and decorate cakes like a boss. At least that’s the solution devised by Wish, an online retailer, for a group of athletes…

Experiencing something in person will always create more indelible and meaningful memories. That’s why brands, and the platforms that support them, are creating new ways to create a more lasting impression with customers. Twitter’s Fuel has worked with Macy’s, Kohl’s and Oreos to bring their their brands to life, while Viacom has created festivals for…

Most marketers who want to generate buzz, especially for a one-time event like a movie premiere, are looking to get the most eyeballs as fast as possible. But Amazon’s mega-delivery stunt for Jurassic World: Fallen Kingdom played a longer game–one that’s still going–and took engagement to a level rarely (if ever) seen with PR-drumming activations….

Media consolidation — namely, the combining of already large companies to create even bigger ones — is all the rage this week.

After a judge ruled in AT&T’s favor on Tuesday in the Department of Justice’s antitrust suit against the company–approving its merger with Time Warner–AT&T wasted no time in moving forward with the deal, completing its $85 billion purchase Thursday evening. The merger, which has been in the works since October 2016, combines AT&T’s robust broadband…

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the owner’s rights. But in this digital age, when content is literally everywhere, should content owners…

Though media companies got bigger, TV networks’ ad power has leveled off; some would say diminished. All that has shifted the upfront TV ad market into the background somewhat — not that $20 billion
isn’t noteworthy.

You know the scenario: Dad tells a corny joke. It lands with a resounding thud. Dad is undaunted. The process repeats, only with even more eye-rolling next time. Dads of the world, when will you learn? The answer is never, according to a short-video series from RPA that celebrates the art of the dad joke,…

Facebook’s top policy and communications executive, Elliot Schrage, is stepping down, ending a decadelong tenure at the social-media giant as it faces intense scrutiny for its business practices and commitment to privacy.

In his keynote presentation at Adweek’s Elevate: Creativity event, Burger King CMO Fernando Mercado demonstrated how his brand pulled itself out of a marketing slump by recalibrating its advertising to be more socially relevant and turning “limited-time stunts” into “long-term growth.” The event generally centered on the theme of the “big idea” evolving into the…