Month: June 2018

What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen types of sliced bread–whole grain, brown, white, and more–into a single clear plastic bag–and bringing them into elementary schools around Buenos…

In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of their body and health issues private. To overcome that assumed silence, BBC Three commissioned “Body Language,” a four-part series of intimate visual essays…

Teamwork makes the dream work. At least, that could be the new Salesforce mantra for a suite of cross-cloud integrations and partnerships launched this week as Salesforce tries to separate itself from other leading marketing cloud companies. With so much competition and jargon in the cloud marketing technology space, it can be hard to differentiate,… Continue reading »

The post How Salesforce’s Integration Approach Helps Set It Apart From Other Clouds appeared first on AdExchanger.

If imitation is the sincerest form of flattery, Amazon should be blushing. In this particular instance, it’s because a report from Reuters said Microsoft is developing cashier-less technology ? la Amazon Go–and it has had talks with retailers like Walmart. Microsoft and Walmart did not respond to requests for comment. Reuters said it was not…

With Father’s Day fast approaching, brands are vying for the attention of last-minute shoppers looking for that perfect (or at least perfectly adequate) gift for Dad. Google, for instance, is making a sentimental case for its Nest Hello smart video doorbell. Its new spot opens with Google arriving to offer several empty-nester dads a complimentary…

The images in question were a selection of Egon Schiele’s iconic nudes, and the campaign was quickly met with a swift backlash. Yet we live in an era in which violent images are easily accessible on
social media and TV.

Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something–not just think something–they make information human. We’re hardwired to respond to them. That’s why no child has ever asked for a bedtime PowerPoint presentation. Yet some brand storytelling just seems to miss the mark. This hit me…

In May, the Senate approved a resolution to undo the Federal Communication Commission’s December 2017 decision to reverse net neutrality. For tech companies and consumers alike, it felt like a big win. By Monday, June 11, however, the tables had turned again: Net neutrality was officially repealed. But the FCC’s vote in December didn’t kill…

Snapchat is opening its platform to outside developers in a push for growth that will also test its commitment to privacy.

YouTube has been running advertisements for major brands on videos that promote potentially dangerous theories about HIV/AIDS–an indication that the video platform’s human and automated reviewers are continuing to struggle with identifying and flagging content that might be seen as objectionable or offensive. In May and June, video advertisements for companies like Toyota, Mercedes-Benz, development…