Month: June 2018

According to a report released Wednesday from the Interactive Advertising Bureau, smartphones were the most popular device for streaming video, followed by connected TVs.

The high-tech Square Off lets your opponents move carved wooden pieces into position from another room—or even another country.

On the eve of Cannes Lions 2018, I invite us all to consider a different M.O. at the festival this year. Not an “or,” but an “and.” Celebrate, yes. Ros?, yes. Breathe, yes. Embrace those who have been in the trenches with you, yes. Take a spin on Ron Perlman’s yacht (if you can), yes….

Digital marketers in Canada’s creative hub say conversations around online privacy won’t be confined to Europe. According to Caroline Papadatos, svp of global solutions at LoyaltyOne in Toronto, a “spectrum of empowerment” for consumers and how they view data has changed in light of the EU’s General Data Protection Regulations, which change the laws for…

Crackle, the free, advertiser-supported streaming network from Sony, will use the Nielsen Marketing Cloud in the hopes of offering more personal and meaningful ads to viewers, and more efficiency for advertisers. “Everyone wins in this scenario,” said Rene Santaella, svp operations and business planning, Sony Pictures Television. Sony Crackle will now get access to resources…

You’ve heard the names: The Croisette, the Palais and Le Suquet. But there’s so much more to Cannes than that. Adweek editors, all Cannes veterans, got together to highlight nine of the must-see spots and must-do adventures for anyone attending the Cannes Lions Festival of Creativity.

In its short history, Snapchat has repeatedly broken new ground with innovations in its application and ads, setting a breakneck pace for other platforms to follow. The result has been sticky usage, with 35 percent of U.S. teens saying that they use Snapchat most often–higher than any other social network, according to Pew Research Center–and…

Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner. Solid measurement is what seals the deal with marketers, said Brian Berner, head of US sales at Spotify. “Many of our [brand] partners have a brick-and-mortar presence, so we’ve seen increased demand for measurement that showcases how our ad platform connects… Continue reading »

The post Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement appeared first on AdExchanger.

Generation X and younger generations make up a majority of the U.S. electorate. But if past U.S. midterm election turnout patterns hold true, these younger Americans are unlikely to cast the majority of votes this November.

Core today announced the launch of its “Finding Balance With Demi Lovato” campaign, a series of spots featuring the songstress as two different versions of herself, who balance each other out. Demi Lovato was one of the company’s initial investors in 2015. The cheeky spots feature an in-depth look at how Lovato balances all aspects…