Month: June 2018

The firm now believes global growth will reach 3.9% — up from the previous 3.6% estimate released at the beginning of the year. Digital is expected to overtake TV for the first time — reaching
38.4% of global share, ahead of TV’s estimated share of 35.5%.

Driven partly by the so-called “Trump Bump,” paid subscriptions to online news publishers appear to be growing in many markets worldwide, according to the 2018 edition of the Reuters Institute’s
Digital News Report. The report, which is based on thousands of surveys conducted online in each market by YouGov, analyzes efforts to persuade consumers to pay directly for online news via
subscriptions, membership, donations, as well as per-article payment models.

The 2018 FIFA World Cup kicks off today in Russia, and the U.S. isn’t going to be participating, much to the chagrin of millions of Americans and TV and marketing executives. But Comcast isn’t letting America’s soccer struggles hinder its efforts to ensure Xfinity X1 customers have the most technologically advanced World Cup viewing experience…

Statistics show that in 2017, there were nearly 209 million social media users in the U.S. alone, with that number projected to exceed 220 million by 2020, further emphasizing the fact that social media should be a critical component of any marketing strategy. While developing and executing a social media campaign is challenging for all…

Vann Graves, CCO at JWT Atlanta, is set to become executive director Virginia Commonwealth University (VCU) Brandcenter, replacing Helayne Spivak, who served in the same post since 2012. “Along with my colleagues, I am delighted that Vann Graves is coming to VCU Brandcenter as its new executive director,” said VCU President Michael Rao, Ph.D. “He…

After years of unabated growth, social media is waning globally — especially in the U.S. — as a source of news, and most of the declines are attributable to less consumption of and referrals from
Facebook. The findings, which are part of the 2018 edition of a comprehensive annual study released today from the Reuters Institute for the Study of Journalism, shows “direct” access to publishers’
sites still is the No. 1 way people sources news, with 32% of news consumers citing it, followed by search (24%), social (23%), email, mobile apps and news aggregators (6% each).

Gender equality and sexual harassment will inevitably be a major topic of debate at this year’s Cannes Lions Festival of Creativity, whether at official events or in the many conversations surrounding them throughout the week. But one of the industry’s most visible advocates on that front will be notably absent from the beaches of southern…

Just as publishers have added agency services, agencies have begun to dip a toe into the publishing world. Now, serial experimenter Gary Vaynerchuk is joining the fray with a new men’s lifestyle title launching June 14.

Gallery Media Group, the digital publishing arm of Vaynerchuk’s holding company VaynerX — VaynerMedia, Vaynerchuk’s agency, is a separate company — is calling the digital property One37pm. It will have a full-time editorial staff of seven, who also will pitch in on branded content, and draw on resources from Gallery and Vaynerchuk’s digital agency VaynerMedia, both part of VaynerX.

The site describes One37pm as “the intersection of culture, style, music and sports, all through the lens of entrepreneurship.” There will be an audio skill about Elon Musk, “Musk Listen,” and a cocktails-infused podcast, “Live from the Bar Cart,” which Belvedere Vodka is sponsoring.

As for the site’s name, it came from a brainstorming session in Chicago. A team including Gallery CEO Ryan Harwood and Vaynerchuk had been batting around ideas when someone tossed out the idea of simply calling the site 1:37 p.m. As Harwood related it, when the group looked down at their watches and discovered it was exactly 1:37 p.m., they took it as a sign.

Agencies and holding companies are feeling the squeeze from consultancies as well as publishers, and they’re under pressure to find new sources of revenue and prove to their client base that they can create content that resonates with an audience. Agencies have reason to build digital publishing expertise as advertisers are interested in creating content rather than just running display advertising, but there are no enduring models of success, said Richard Roth, a founder and chairman of agency consultancy Roth Ryan Hayes. Though VaynerMedia and Gallery Media Group are separate businesses, they share talent and expertise with one another

VaynerX acquired women’s publisher PureWow in January 2017, joining a handful of agencies that have made forays into publishing, including Engine, which formed a joint venture with Dash Radio; and Laundry Service, which created its own title, Cycle. One37 is VaynerX’s first original content site.

Digital media is a tough enough business for those that are solely focused on it. But Vaynerchuk, who created brand-supported magazines via VaynerPublishing in 2016, insisted he’s in it for the long haul and that he’s not planning to hold the sites to quick-fix benchmarks.

“Publishing is remarkably fixated on short-term outcomes and results,” said Vaynerchuk. “I bought PureWow with the idea of it being the centerpiece of a publishing arm I’d like to be involved with for the next 30 years.”

Update: An earlier version of this story said the inspiration for this site’s name came at a meeting in Miami. The meeting happened in Chicago.

The post Gary Vaynerchuk wades into publishing (again) with new lifestyle site appeared first on Digiday.

SoftBank Group Corp. is in discussions to invest another giant slug of capital in WeWork Cos., with a potential deal that would value the shared-office company at $35 billion to $40 billion, people familiar with the matter said.

Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take advantage of TV’s mass reach, it wanted better targeting, measurement and optimization. So Schlage called on its agency of record, The Basement, and demand-side platform Centro to bring programmatic elements to its TV media buys. “They… Continue reading »

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