Month: June 2018

It took just 24 hours to answer any lingering questions about the extent to which AT&T’s seismic court victory on Tuesday would upend the TV industry. Emboldened by the decision from U.S. District Judge Richard Leon, who approved AT&T’s $85 billion acquisition of Time Warner, Comcast announced today that it is making a $65 billion…

LinkedIn Wednesday introduced a new way for its members to express gratitude to their co-workers and colleagues. Product manager Hermes Alvarez unveiled LinkedIn Kudos in a blog post, writing that seven out of 10 employees who receive appreciation for their efforts say they are happy at their jobs, and adding, “Saying thank you and recognizing…

Fatherhood in America is changing. Ahead of Father’s Day, read key findings about dads in the United States.

This Coach is not your mother’s Coach. This week in New York, the legacy fashion brand took a leap into its future with the debut of Life Coach, its first-ever external brand activation (outside of its own stores or a runway show). In the temporary space on Grand Street in Soho, visitors walk through four…

Instagram had some fun in the run-up to Thursday’s kickoff of 2018 FIFA World Cup Russia, compiling its All-World Team of participating players, by position and number of followers. The Facebook-owned photo- and video-sharing network said 146 million people follow soccer-related accounts on Instagram. Instagram’s All-World Team is made up of: Goalkeeper: Manuel Neuer, Germany,…

Twitter’s pitch of being the place to “see what’s happening” has become ad nauseam. However, unless you’re a power user of the internet, it’s often tricky to know which users and hashtags fulfill that promise. Now, Twitter wants to make it easier to keep up with global and local events. The company is beginning to…

There is little doubt that the atmosphere at this summer’s Cannes Lions Festival of Creativity will be different than in past years. But how dramatic will the change be, and how much of a difference will it ultimately make? Over the last six months, sexual harassment and gender equality have been the most heated topics…

WPP reelected its board with 84.5% of shareholder votes at its annual shareholder meeting on Wednesday, despite concerns about slow growth and leadership. Reported revenue was down 3.4% for the first four months of the year to roughly $6.4 billion. Some investors, however, expressed concern and discontent about how the company handled CEO Martin Sorrell’s… Continue reading »

The post WPP Board Reelected But Face Tough Questions About Sorrell’s Departure appeared first on AdExchanger.

Statisticians at German technical university Technische Universitat Dortmund built a model that used machine learning to predict Spain will win the 2018 World Cup. The prediction is based on 100,000 simulations of the tournament. Spain was followed by Germany, Brazil, France and Belgium in terms of their chances of winning. And it should be a…

Ken Auletta, the writer behind The New Yorker’s “Annals of Communications” profiles, followed up the New York Times bestseller, Googled, with a thorough look inside the advertising industry. Adweek caught up with Auletta to discuss some of the book’s key take-aways. WPP’s post-Sorrell pivot won’t be an easy one Auletta said he’s often asked if…