Month: June 2018

Fathers are a unique and often overlooked demographic when marketing decisions are made. A recent study conducted by MDG Advertising revealed fatherhood has a huge impact on brand engagement, yet many advertisers remain in the dark about this untapped market. We know dads are tired of being pigeonholed as bumbling or overly macho, but how…

After six months in partnership with Google in an effort to improve marketing effectiveness via an alliance of their respective platforms and strengths, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations today. The new integrations are designed to enable companies to better understand their customers and make insight-based marketing decisions via…

Facebook Wednesday announced updates to its custom audiences ad-targeting options, as well as the “Why Am I Seeing This” drop-down menu that users can access when they view ads. The social network said in a blog post detailing the updates, “When ad targeting is done well, it provides value to both people and businesses. We…

The Cannes Lions Titanium award is among the more coveted for work that delightfully blurs the category lines. This year’s shortlist shows a wide range of breakthrough work that retains the spirit of last year’s winners including the highly-awarded Fearless Girl for State Street Global Advisors, My Mutant Brain for perfume brand Kenzo, Refugee Nation…

Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed tend to be displeasing more often than anyone would like. This current push toward greater transparency makes 2018 an opportune time for the…

Facebook IQ released the second part of its study on how parents use the social network, this time focusing on what they expect from brands. The social network’s research arm commissioned an Ignite 360 survey of 1,620 expecting or new parents in the U.S., ages 18 and older, as well as interviews with 10 expecting…

The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it’s also the single most tweeted event in the world. So how could a brand keep attention off of phone screens and focused on the game? Well, here’s one…solution? Swedish…

If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful works of art (because they are) but upon closer inspection you’ll notice they are actually ads for American Express. This month,…

WPP chairman Roberto Quarta had a message for the holding company’s shareholders at its annual group meeting this morning in London: We understand that you’re upset, but there’s nothing we can do. The subject at hand was recently departed CEO Martin Sorrell–both the circumstances surrounding his departure and the matter of his just-announced “good leaver”…

In-car commerce platform Cargo is bringing its boxes full of snacks and other retail products to cars in Los Angeles, with help from messaging application Snapchat and snack delivery service SnackNation. Cargo does not have formal relationships with ride-sharing apps like Uber or Lyft (although it does have access to Uber’s application-programming interface), instead working…