Month: June 2018

Young adults tend to be less religious than their elders by several measures; the opposite is rarely true. This pattern holds true across many countries that have different religious, economic and social profiles.

The platform connects ad views seen on broadcast tv to store location data through partnerships with Kantar — which provides access to its ad database — and Inscape, which pulls in data from more
than 8 million opt-in connected Vizio tvs.

The approval of the deal — with no restrictions from U.S. District Court Judge Richard Leon — witnessed the biggest stock gains going to Time Warner and Fox, which rocketed up as much as 5% and 6%,
respectively.

The enormous popularity of superhero, “Star Wars,” and other franchise movies has pushed more and more adults to abandon the cinema altogether and watch movies on television instead. I’m a little sad
about that. There’s something special about going into a dark theater and watching a story unfold on the big screen – but many people have gotten out of the habit because of the expense,
inconvenience, and lack of good adult movies.

Carousel Ads, which initially debuted on social sites like Facebook and search engines like Microsoft Bing, have made their way to LinkedIn.

The video advertising and monetization platform SpotX and the native supply-side platform Sharethrough are partnering “to bring SpotX’s programmatic infrastructure for outstream demand to
Sharethrough’s in-feed video supply,” the company’s said Tuesday morning.

The program has been shortened by three days and the number of entry categories has been pared back, among other changes, based on feedback from attendees.

The new experimental-interactive unit, CBS Experiences, will create sponsored events at venues and touring exhibitions. CBS says it will provide “an opportunity to expand on its merchandising
strategy.”

TL;DR? Facebook will now tell people if that’s the case, at least when it comes to Instant Articles. The social network is now displaying read time, or the estimated time it would take someone to read, under the links for Instant Articles in News Feed or in its flagship iOS and Android applications. A Facebook…

Cannes Lions (June 18 to June 22) is one of my favorite events of the year. Set on the Riviera, it has an unbeatable scenic backdrop. It is also an event that is evolving with today’s challenges. I attended 10 years ago as head of global sales for Nokia Interactive, who was also a sponsor…