Month: June 2018

The merger of AT&T and Time Warner will bring bigger—not cheaper—packages of entertainment rather than a la carte, pay-as-you-go custom content, writes Christopher Mims.

In 46 countries around the world, adults under age 40 are less likely to say religion is very important in their lives than are older adults.

With the Cannes Lions Festival of Creativity starting in less than a week, the Adweek team figured now would be a good time for a little French refresher. We cover only the most essential of phrases in this video, including “Can I have a chocolate croissant?” and “What time does the Gutter Bar close?” Watch…

Good news for those broadcasting and streaming the 2018 FIFA World Cup, which kicks off tomorrow in Russia. Of the 67 percent of consumers surveyed by the Interactive Advertising Bureau who said they have livestreamed video, 65 percent said they will stream matches on their smartphone. 71 percent said they plan to watch live matches…

Six-second ads on broadcast and network TV capture more attention per second than standard commercial units, according to an in-depth study released Tuesday by the Advertising Research Foundation. The
findings, which were presented during the ARF’s annual audience measurement conference in Jersey City, NJ, show that six-second ads generate 8% more attention than 30-second ad units and 11% more
attention than 15-second ones.

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle–apply here to attend. Instagram users no longer have to leave their Stories to buy things, as “select brands” now have the ability to include shopping bag icon stickers on images of products that will direct…

With no awareness lift, sponsors must be questioning spending GBP180m on a corrupt body’s big show in a tyrant’s backyard. Qatar’s up next!

Advertisers know linear TV spots drive store visits. Proving it is another story. On Tuesday, Snap-owned location company Placed released a tool that attempts to tie the two together. To power its offering, Placed is licensing viewership data from Inscape, the data division within smart-TV manufacturer Vizio, which has access to around 8 million opted-in… Continue reading »

The post Placed Tunes Into TV Attribution appeared first on AdExchanger.

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes Lions Festival of Creativity, which kicks off next week. WSJ’s CMO Suzi Watford said the…

Business-to-business purchase behavior has changed, and the traditional sales funnel taught in business school is outdated. Buyers and decision makers today start the purchase process on the homepage of the internet, Google. This usually takes place after a conversation they had either online or in person with a peer or co-worker. They spend hours, days…