Month: June 2018

Just like TV networks, 38% of podcast deals are made as upfront buys — media deals done in advance for an entire season, according to an IAB executive. In 2017, $314 million was spend on podcast ads.

E! News is bringing back The Rundown: Cannes Edition on Snapchat for Cannes Lions attendees next week. The show premieres June 18 and will offer daily episodes geofenced to the festival. “We want to provide an exclusive experience for Cannes Lions attendees,” said John Najarian, executive vice president and general manager, news and digital, E!,…

The U.S. product placement marketplace is poised to top $10 billion this year, thanks largely to increasing demand for higher-value integrations between brands and programmers, including content on
over-the-top streaming services that don’t accept conventional forms of advertising. That’s the conclusion of an annual report being released today by media industry economist PQ Media. “While the
number of product placements being executed per year has declined, mainly due to less background cameos, the value of brand integrations being done has increased each year since 2009,” explains PQ
President Patrick Quinn, adding: “This trend is being driven by a growing number of more valuable plot integrations in media content, primarily in live TV and OTT video.”

With five panels on blockchain alone, it can be easy to get overwhelmed by all the capital-I innovation being discussed at Cannes next week. That’s why we’ve sorted through all of the tech-focused panels and speakers to highlight a few of the ones most worth seeing–whether for their interesting take on some new tech, inclusion…

Forget what you’ve heard about automated paradises or dystopian robot economies. Avi Goldfarb argues that the biggest game-changer of the current wave of artificial intelligence technology will be its rote ability to predict outcomes. Goldfarb, a marketing professor at the University of Toronto’s Rotman School of Management, is the co-author of a new book called…

Livingly Media runs a profitable business focused on programmatic advertising. And to stay profitable, it’s steered clear of the next hot thing. The publisher tried direct sales but realized it couldn’t compete with competitors offering 360-degree custom packages with content, social, first-of-their-kind ideas and offline events. Nor has Livingly dived into video or embraced platform… Continue reading »

The post Livingly Media CEO Erica Carter Makes Programmatic Profitable appeared first on AdExchanger.

At the Digiday Video Summit last month in Scottsdale, Arizona, we sat down with 51 publisher executives to learn about social platforms’ contributions to their video revenues. Check out our research on publishers’ growing concerns about their ability to monetize content for over-the-top services here. Learn more about our upcoming events here.

Quick takeaways:

• Nearly half of publishers in Digiday’s survey make at least 75 percent of their video revenues from owned sites.
• Forty-seven percent of respondents rely on Twitter for part of their video revenue.

The pivot to video has seemingly failed for many publishers. Despite this, 86 percent of the publishers surveyed at the Digiday Publishing Summit in March said they plan to increase the amount of video they produce. Additionally, 75 percent of publishers in a separate Digiday survey indicated that part of their revenue comes from video advertising. C-suite publisher executives also view video advertising as one of the biggest revenue opportunities in 2018.

The post Digiday Research: Where publishers get their video revenues appeared first on Digiday.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Shedletsky, founder and CEO at Vertical Mass. Many consumers clamor to get their hands on the most sought-after brands – lining up for days for Apple’s new iPhone, spending… Continue reading »

The post Brand Privacy: Who’s Knocking Off Your Consumer Data? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dominoes AT&T’s Tuesday triumph over the Department of Justice will set off a wave of M&A. Leading the way is Comcast, which on Wednesday is expected to announce an all-cash bid to wrest Fox’s assets away from Disney’s $52.4 billion all-stock deal. According to… Continue reading »

The post Comcast-Fox Bid Expected; Marriott Vs Silicon Valley appeared first on AdExchanger.