Month: June 2018

From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today’s advertising world. The Black Paper took the ad industry to task for failing to market to diverse audiences. The five-person communications firm…

Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York’s NeueHouse Madison Square. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action. Christian Thrane, CMO, Telenor Sweden Attendees network. (L. to r.)…

Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. “It requires a lot of concentration and clarity, so it helps make sure that you’re not thinking about work anymore and [instead] clearing your head to…

Days Inn shines a new light on a familiar promotional item–an umbrella emblazoned with the brand’s logo–in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of standard umbrellas–reasonably big suckers, 45 inches long by 51 inches wide when fully opened–with eight internal LED strips, AA battery packs and a 3D…

A federal judge ruled AT&T can proceed with its planned acquisition of Time Warner Inc., rejecting the Justice Department’s allegations that the deal would suppress competition in the pay-TV industry.

Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time Warner. The judgment capped five weeks of testimony, six weeks of deliberation and a fair amount of nail-biting in executive suites from Dallas to New York City. But now that the deal is finally sealed,… Continue reading »

The post AT&T-Time Warner Merger Will Jumpstart Positive Deal Momentum appeared first on AdExchanger.

Car maker Tesla is cutting about 9% of its global workforce, or 3,500 workers, according to a memo to employees that says the move is aimed at reducing costs and becoming profitable.

Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just 6 days away from joining forces after a federal judge ruled in AT&T’s favor late today, deciding that the Justice Department’s antitrust suit had failed to make its case against the merger. U.S. District Judge Richard Leon…

The Washington DC, District Court on Tuesday gave the go-ahead for AT&T’s $85 billion merger with Time Warner, a decision with far-reaching implications for AT&T and the media and advertising industries. Despite the hefty price tag, industry observers initially expected AT&T’s offer to breeze through under a corporate-friendly administration. The last time the Justice Department… Continue reading »

The post AT&T Can Acquire Time Warner, District Court Rules appeared first on AdExchanger.