Month: June 2018

Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant’s Multiple Actions feature for three or more actions was live based on a tweet from Google’s hardware account, @MadeByGoogle, the functionality is not, in fact, available. The June 11 tweet reportedly said, “You’re not the only one who can multitask. Now Google…

2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday. Starting Wednesday, soccer fans on Facebook may start seeing animated messages atop their News Feeds encouraging them to show their pride in their favorite World…

Snapchat released its first-ever Snap Chatter monthly trends report, looking at what its 191 million daily users were talking about during May 2018. The messaging application said 20 percent of its users in the U.S. are between the ages of 13 and 17; 37 percent are 18 through 24; 27 percent are 25 through 34;…

Aaliyah was an iconic R&B artist of her day and featured on one of i-D’s most iconic covers. Seventeen years later, MAC Cosmetics and i-D, a Vice-owned global platform for emerging talent that celebrates fashion, culture, individuality, and youth partnered up to create a tribute film that celebrates the life and legacy of the late…

If Twitter is any gauge of consumer sentiments, the International House of Pancakes’ announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb) hasn’t exactly been met with a warm embrace. Granted, as many media outlets have ventured, the name change is temporary, merely an effort by…

With the Electronic Entertainment Expo kicking off Tuesday in Los Angeles, Facebook shared new data related to how its users are talking about the video game convention on both Facebook and Instagram. Over the past seven days, 17 million Facebook users made 55 million posts, likes and comments related to E3, as well as the…

The lines are blurring between consumer engagement points across marketing, commerce and service, from email marketing to online shopping and including newer technologies like voice assistants and chatbots. Consumers expect seamless and on-demand experiences across this fragmented landscape, regardless of the complexity involved in delivering them. Consumer expectations for how brands interact with them are…

Reddit is rolling out native video ads, further deepening the platform’s ways of putting brands in front of its audience. To help monetize the growing use of video content on the platform, the company will place in-stream and out-stream ads within its native video player, which now makes up about 20 percent of all content…

The biggest game of the year is coming to the hottest console right now. Nintendo is bringing the combat-survival game “Fortnite” to the Switch, securing the most talked-about game as the company hopes to carry strong sales for its videogame console through the machine’s second year.

Disney is putting a virtual reality twist on their advertising. To promote its Broadway production of Aladdin, Disney’s theatrical productions arm has partnered with OmniVirt, a virtual reality advertising platform, as well as creative agency Serino Coyne, to take consumers to the edge of the show’s stage with a new 360 video, which is set…