Month: June 2018

There are not one but two letters of the day at nonprofit Sesame Workshop’s New York headquarters today: V and C. That’s because its venture arm, Sesame Ventures, has invested in Kano, a London-based startup that seeks to make technology as simple and fun to create as it is to consume. In a statement, Kano…

In unsurprising news, it appears parents occasionally enjoy their children’s company more while stoned, based on a survey just released by NYC-based media and brand consultancy Miner and Co. Studio. Some key findings from the survey include the fact that cannabis appears to make TV time with kids more enjoyable, and that contrary to popular…

Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a mere 3 percent will win a Lion. So one might think that predicting any winners, much less those likely to claim top honors,…

Reddit is hoping advertisers upvote its latest ad offering: outstream video. The ad unit is being made available to managed partners on Tuesday, and all advertisers will get a crack through self-serve within the next few months – but programmatic is still a long way off. Although programmatic is on Reddit’s road map, “we’re still in… Continue reading »

The post Advertisers Can Now Buy Video Ads On Reddit appeared first on AdExchanger.

When the news broke that data firm Cambridge Analytica surreptitiously harvested and maliciously employed the Facebook data of millions of users, we all began asking ourselves how this was even possible, what this meant for Facebook and, more broadly, whether we should be sharing our data so readily. Though some people reacted wanting to #DeleteFacebook,…

As the court enters a period in which it is expected to deliver high-profile rulings – and with speculation mounting over whether one or more justices may soon retire – here are five facts about the U.S. Supreme Court, based on surveys and other recent research by Pew Research Center.

For the longest time YouTube has called itself a video platform that gives users access to the world’s largest content library. That started changing a couple years ago when they first began collaborating with creators to make content for the platform. Since then, we’ve seen several iterations of their content strategy, from scale of funding…

Here’s a shocker for you: the SEO landscape is changing. Just when you think you’ve mastered the basics, the ground shifts beneath your feet. Marketers are used to the goal posts constantly moving when it comes to SEO. But the one thing that’s always been constant over the years is links. Links, links, links. Companies…

Ahead of this year’s Cannes Lions International Festival of Creativity, YouTube revealed its Cannes YouTube Ads Leaderboard, ranking the top 10 global video ads on its platform from April 2017 through April 2018. The leaderboard was limited to one video per brand to ensure brand diversity. Altogether, the 10 videos have 465.4 million views and…

That’s right, a unit of the ANA presented an award to the 4As. Consider it an olive branch of sorts.