Month: June 2018

Snapchat continues ramping up its commerce platform as the Los Angeles company tries to keep up with Facebook. After introducing “Shoppable AR” lenses in April, Snapchat is now testing Shoppable Snap and Story ads that can run both on the “Discover” page of the app and between stories. Additionally, Snapchat is letting any advertiser use…

If Ben Brown and Jackie Moran hadn’t enrolled at Miami Ad School in New York, they may never have met, started to collaborate or hatched a plan to land internships at Droga5. But they did, and their slightly intrusive stunt targeting the agency’s creative coordinator (they shot quirky videos based on the exec’s personal Twitter…

In a memo sent out to all WPP employees around the world this morning, holding company co-COO and Wunderman chief executive Mark Read struck a tone of mutual respect and reassurance following reports by The Wall Street Journal and The Financial Times that claimed former CEO Martin Sorrell resigned while the company’s board of directors…

If you’ll be strolling the Croisette next week, there are a few necessities you’ll want to pack, starting with sensible shoes and high SPF sunscreen. But it doesn’t end there. Adweek Cannes veteran and senior video producer John Tejada is packing for his fifth trip covering the Cannes Lions Festival of Creativity. Here’s what’s in…

Carousel ads have finally come to LinkedIn, after debuting on Facebook in February 2015, Instagram the following month and Twitter in June 2016. Carousel for Sponsored Content enables brands on LinkedIn to share up to 10 images on cards that users can swipe through horizontally. Each card can be customized. Video is not yet a…

The mission is to locate a wallet-sized piece of wood hidden somewhere on the surface of the Earth. It was placed in its hiding spot by two adventurers who rappel the world’s highest waterfalls and hike into erupting volcanoes for fun. Sorry, escape-room and geocache aficionados, this one may be over your head. U.K.-based high-tech…

News, even politically charged or “negative” coverage, has little negative impact on brands advertising adjacent to it on a publishers’ website. That’s the conclusion of a Nielsen study released this
morning by News Corp. The study found that news content averaged just 0.5% negative impact on the advertisers appearing adjacent to it. Political news average a 0.7% negative impact, while “negative
news” averaged only 0.3% negative impact, well within the range of other forms of website content.

Last week was a hard one, with the tragic suicides of both Kate Spade and Anthony Bourdain shocking us all. It only seemed right, then, to have editor Lisa Granatstein on the Adweek podcast to talk about her experience meeting (and eating with) the food icon and TV personality. Granatstein recalled what a generous person…

“The legislation could cause serious harm to our members in the marketing and advertising community,” the ANA said Friday in a letter to New York lawmakers.

Adidas has spent millions to gain logos it doesn’t want to use. Nike hasn’t, and its ad is better. Just ask 7m YouTube viewers.