Month: June 2018

Imagine scrolling through your Twitter or Facebook feed right on the windshield of your vehicle, or even voicing a command that tells your car to read your text messages. Some of these features are already available in cars fresh off the production line, but they’ll likely become even more common as we move toward a…

Months after Meredith completed its acquisition of Time Inc., the company is narrowing down finalists among dozens of bids submitted for four of the brands it looks to sell. The company then plans to invest in other titles more closely aligned with its portfolio of lifestyle, celebrity and entertainment brands. Not long after Meredith closed…

Although TV stations have long adjusted to the ups and downs of two-year ad cycles — big Olympic/political years versus low periods — it’s getting tougher.

Subscribers to Country Living will be treated to a glow-in-the-dark issue this month. With a special UV coating to make the cover glow, subscribers will have one cover in the light and another that will reveal itself in the dark, which is a partnership with Go RVing. In the light, a family appears around a…

When GroupM opens its doors at the brand new 3 World Trade Center building in downtown Manhattan next month, it’ll be more than just a symbolic new beginning. The face of GroupM is changing. In addition to the shocking exit of parent company WPP CEO Martin Sorrell in April, two longtime GroupM executives, Chairman Irwin… Continue reading »

The post CEO Kelly Clark: GroupM Has “Moved On” From Sorrell Exit, And Into A Brand New Space appeared first on AdExchanger.

Facebook said it will crack down on e-commerce businesses that flood users’ feeds with ads for products that are unsatisfactory or don’t arrive on time.

The study from the WFA and The Observatory International found most of those surveyed believe current rosters are not working effectively.

USA Today Sports Media Group acquired Golfweek 20 months ago because of its great content and readership of obsessive golf fans. After working with Golfweek on advertising and content partnerships, the Gannett-owned group saw how much more it could do with Golfweek if it owned the property. “We thought we could run it much more… Continue reading »

The post Golfweek’s Traffic Hits A Birdie After Digital Makeover appeared first on AdExchanger.

Muslim societies have gained a reputation in recent decades for failing to adequately educate women. But a new analysis of Pew Research Center data on educational attainment and religion suggests that economics, not religion, is the key factor limiting the education of Muslim women.

Budweiser has an indisputable place in music history–and the brand has the pictures to prove it. In a new campaign currently running in Brazil, Budweiser is capitalizing on its place in many music-related moments over the past several decades by encouraging consumers to search for images of these iconic moments on Google. And rather than…