Month: June 2018

With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will hurt your brand’s image, according to new research from Fuse Media, whose audience is comprised of multicultural millennials. The majority of millennials (77 percent) are…

A growing number of startups are beginning to use artificial intelligence to improve–and in some ways upend–the healthcare industry. And that might be as simple as a diagnosing a cough or as complex as curing cancer. Cloud DX, a startup based in Toronto, for example, is using a concoction of data and machine learning to…

To many analysts, a yes on the deal will signal a favorable climate for more media consolidations.

To many analysts, a yes on the deal will signal a favorable climate for more media consolidations.

Longtime marketing veteran Bozoma Saint John, who will be speaking at next week’s Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top job at Uber to become CMO of Endeavor. In the role, she will oversee marketing efforts for the entirety…

Mercedes-Benz parent Daimler is recalling nearly a quarter of a million diesel vehicles after German regulators accused the company of installing deceptive software designed to trick emission tests. The so-called “defeat device,” which keeps emissions low just long enough to gain government certification, is the same tactic that spurred Volkswagen’s blockbuster emissions scandal in late…

Facebook Messenger is introducing several features this week to mark Thursday’s kickoff of 2018 FIFA World Cup Russia. Fans will have access to Camera Effects such as filters adding face paint and festive wigs custom-designed for each team competing in the tournament. Users can open Messenger Camera, select the soccer ball, choose their squad and…

For more than 65 years, some of the world’s largest and most influential businesses, personalities and governments have turned to Edelman to help shape public opinion in times of crisis and celebration alike. Now, the company looks to change the way people see a very different kind of client: itself. You might be justifiably skeptical….

When one thinks of Grand Slam tennis, Wimbledon is usually the first tournament that leaps to mind. The Australian Open is Aussie fun in the sun, the French Open is elegant, and the U.S. Open’s grit is decidedly New York. But, the legendary tournament in London still retains its top spot due to its history–which…

Pity the three-peaters. Zinedine Zidane, Cristiano Ronaldo, Gareth Bale, et al. understand it after wrapping up a third consecutive UEFA Champions League title in soccer. Now, the Golden State Warriors stand alone atop the NBA world, and the slinging of arrows is in full flower. So many haters–and Under Armour is celebrating the loathing with…