Month: July 2018

As a general rule, World Cup advertising tends to include fast food, soda or any other manner of official connection to the tournament itself. Stretching its legs, however, creative production company Gentleman Scholar created a tribute to the happenings in Russia, leveraging its impressive roster and animation chops. Focusing on the diverse nature of the…

Product packaging is one of the oldest branding disciplines. Now, packaging is increasingly becoming a storytelling medium, especially in a nascent industry like recreational cannabis. Gone are the days of selling buds and brownies in tiny zipper bags: Cannabis packaging is more sophisticated than ever before. Brands that do it right are creating marketing history…

Soccer in the United States is flourishing–especially among young fans–and will continue to grow in interest, according to a study released today by NBCUniversal Telemundo Enterprises in partnership with Horowitz Research. “La Ola de la FIFA 2018” surveyed more than 1,000 Hispanic and more than 600 non-Hispanic soccer and non-soccer fans in May. People in…

Digital strategy consultancy TLGG is expanding to the U.S. with an office in the New York hub of parent company Omnicom. The move will allow TLGG to offer its digital strategy, business model innovation and organizational development consulting services to U.S. clients. Katrin Zimmermann will lead the New York office’s operations and clients as managing…

SpongeBob SquarePants has been minting money for Nickelodeon since the show debuted in 1999. But after 11 seasons, two movies and more than $13 billion in merchandising revenue, the animated residents of Bikini Bottom have finally discovered a segment of pop culture they couldn’t conquer: Broadway. Nickelodeon announced that SpongeBob SquarePants: The Musical will close…

Today Amanda Seaford joined WPP’s Mirum, the network formed in 2015 via the consolidation of J. Walter Thompson’s global digital agencies, as both its first U.S. CEO and the first woman to serve in a chief executive role. Mirum said in a statement that Seaford’s appointment represents its “commitment to creating a diverse leadership team…

Pablo Picasso, when discussing calculating machines said, “But they are useless. They can only give you answers.” He was not wrong. Without humans asking the questions, algorithms would stand idly by. The advertising industry has no shortage of algorithms–they’re running constantly–but without the input of marketers who know the kinds of data they need to…

Before there was an On This Day feature on Facebook, there was Timehop, but Timehop would likely like to hop back to a time prior to July 4. The application–which resurfaces users’ memories from their photos and videos on Facebook, Instagram, Twitter, Swarm and their mobile devices, one day at a time–announced on its website…

Nine months after hiring Disney ABC executive Adam Gerber to serve as svp of investment for North America, GroupM agency Essence has promoted him to the role of global president, media. With this news, Gerber officially joins the company’s leadership team overseeing its entire media division, where he will unite the media planning, activation, ad…

Teens are paying attention to Walmart’s partnership with Feeding America, McDonald’s HACER Scholarships and the Ronald McDonald House, and Microsoft’s K-12 STEM programs.