Month: July 2018

With “trust” playing a greater role in consumer preferences for brands in all categories, there appear to be no categories that rely more on the attribute, according to an analysis of 1,287 brands in
150 consumer marketing categories conducted by Brand Keys. The data, which is derived from Brand Key’s 2018 “Customer Loyalty and Engagement Index,” explicitly analyses how much “trust” contributes to
a brand’s success. More than a third of the average media brand’s value is derived from the trust it has with consumers.

Bollore Group controls Vivendi, the parent company of ad firm Havas Group. Yannick Bollore is the CEO of Havas and also chairman of Vivendi. His father Vincent is the head of Bollore Group.

“Trust” has emerged as the universal truth and common denominator that modern consumers use to differentiate brands. “Trust,” to one degree or another, is part of every category’s consumer decision
process. The question is, how much does “trust” contribute to audience engagement?

Video streaming services dramatically increased national TV ad spending for the first six months of 2018 due to highly viewed sports programming such as the Winter Olympics.

Overall, consumer perceptions of their customer experience with major brands is relatively stable, according to results of the 2018 edition of an annual study by Forrester Analytics. While overall
customer experience indices slid a point among those citing it as “good,” it improved among those categorizing it as “OK” or “poor.” “Between 2017 and 2018, our benchmark shows the overall quality of
the U.S. customer experience stagnating – and differentiation on the basis of customer experience evaporating – as more brands become mediocre,” Forrester notes.

Audi, HP, Quicken Loans and Verizon are the first sponsors of the new Wired video channel, which will be free to watch. These sponsors will run ads on the channel until the fall.

U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more year-over-year vs. their European counterparts.

Fox News has devoted the advertising equivalent of $15.2 million of value in its live coverage of Trump campaign rallies since April 28, according to a Media Matters analysis of estimates from
competitive media monitoring service iQ Media. The analysis, which included Trump’s rally Thursday night in Great Falls, MT, found that left-leaning MSNBC devoted the ad equivalent of just $56,737 and
CNN devoted $0.

Five years ago, Netflix chief content officer Ted Sarandos famously shared his then-fledgling streaming service’s bold strategy with GQ: “The goal is to become HBO faster than HBO can become us.” Now, HBO’s new parent company, AT&T, has a vision for the premium cable network that would seem to realize the second part of Sarandos’…

Facebook recently introduced an Archive feature in Facebook Stories, which will automatically save the posts your share to your Stories so you can access and share them again later on. If you ever want to delete a post from your archive, our guide will show you how this is done. Note: These screenshots were captured…