Month: July 2018

Remembering a new password, even one you just created this morning, can stump you in any situation. Sometimes it can even feel like you’re in the spotlight, sweating in front of a gleefully tense and elegantly dressed audience of hundreds–or at least, that’s the metaphor Apple is going with in its new spot for the…

Omnicom’s once self-described “next-generation” agency, sparks & honey, is repositioning itself as a “technology-led cultural” consultancy, as it claims to now be prepared to rival the behemoths disrupting the traditional ad space, including Accenture and Deloitte. With the shift comes, too, a new chief strategy officer: Camilo La Cruz, who first joined the agency-turned-consultancy more…

Real-time marketing can be incredibly effective, but it doesn’t come without its costs. Turns out one of them is, well, time. A new report being released today by the CMO Council and IBM Watson finds
that most organizations don’t have enough time to manage the consumer data they have access to: first-, second- or third-party.

For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this second installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie–a YouTube trends analyst who spots videos piquing viewers’ interests–shares three kinds of videos trending now and the insights they reveal. Fortnite: The video game that…

Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the guise of major media websites in a bid to fool the Interactive Advertising Bureau’s (IAB’s)…

In what could possibly be the first case of its kind in history, a class-action lawsuit was filed against seven major Israeli brands that had been allegedly paying social media influencers to post on their behalf, without ensuring proper disclosure. The suit–which includes household names like Adidas, Grey Goose and Mini Cooper–alleges that these brands…

Americans have mixed views about the overall value of medical treatments today, though many say science has generally improved the quality of U.S. health care.

When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of a five- months-long strategic review of the business – and the start of the next big sales review process with LiveRamp. Acxiom already had opened a strategic review of LiveRamp but was intent on selling… Continue reading »

The post Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses appeared first on AdExchanger.

Accounting rule makers have tentatively agreed that companies should account for their costs of producing TV shows in the same way that movie production costs are already handled.