Month: July 2018

Robbie Williams is a huge pop star in the U.K.–the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the ’90s and who then parlayed initial stardom into a flourishing solo career and enduring relevance, performing most recently on the world’s…

It may seem counterintuitive that, in order to make a more human connection with consumers, we’ve found ourselves using machines to be less machine-like. However, in order to remain human-centered amid today’s plethora of technologies and platforms, digital agencies need to teach brands how to utilize data to be more human: to behave more like…

Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration “Sweatlag” is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate side effect of flying, so Delta joined forces with the fitness brand to introduce a jet lag-busting workout in time for the busiest travel season of…

Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually be called up to “The Show.” There’s a reason why ballplayers make millions of dollars: They put butts in the seats. But for unaffiliated independent…

Gartner’s prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company’s revenue on marketing technologies in 2018. It makes sense. Just as a consumer would look to Yelp before going to a restaurant, prospects today do research before talking to sales, meaning the marketing department…

As anyone who’s ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to take your prime placement–or simply buys their way to the top. Budweiser just got a…

The digital advertising landscape has recently looked a lot like a minefield, thanks to fraud concerns, brand safety issues and the rise of ad blockers. For those reasons, Forrester predicted last year that CMOs would shift $2.9 billion away from display ads in 2018. These hard realities accent why defining moments should become a central…

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably change the landscape with step-level superpowers. With great power comes great responsibility, and marketers must…

WPP has sent a note to Sorrell’s representatives to let the former WPP chief know that he might be putting future payouts of $20 million-plus in jeopardy if he pursues a deal to acquire a property WPP
has also bid for.

“This will be the most comprehensive and the strongest net neutrality protection in the United States,” California Democrat Scott Wiener said Thursday. “We are restoring what we lost when Donald
Trump’s FCC obliterated net neutrality.”