Month: July 2018

The study found that people exposed to public health ads online were more likely to search for health and fitness-related information in the future.

The highest-rated traditional TV provider, Dish Network, scored lower than the lowest-rated OTT provider, CBS All Access, in Forrester’s 2018 U.S. Customer Experience Index. Most providers received
“poor” marks, meaning a score of 55-64. Only Dish received an “OK” score.

American advertisers are leveraging the games in unique ways.

Mobile may be taking the dominant share of time spent with digital media, but much of it is going to, well, killing time. According to a daily time spent analysis of mobile app users (Android-only)
during the six months ended in May, mobile gaming apps consume half again as much time each day as the next closest application, social media activity.

As expected, President Donald Trump has named ousted Fox News chief Bill Shine the White House’s new communications chief. The President said Shine is joining the White House staff as Assistant to
the President and Deputy Chief of Staff for Communications. Shine effectively fills a role that has undergone some of the greatest churn in the Trump Administration.

After a historic rise in 2017, prices this year of two major types of memory chips—called NAND and DRAM—have fallen 37% and 16%, respectively, according to semiconductor sales tracker DRAMeXchange. The drop caused Samsung Electronics Co. to forecast lower-than-expected profit for the second quarter, and its shares slid 2.3% on Friday.

For over four decades, Dawn’s been cleaning more than dishes as the choice cleanser for animal rescue workers aiding animals after an oil spill. For otters, oil spills can harm their ability to insulate, while birds have decreased ability to repel water, according to the National Ocean Service. And in the aftermath of a spill,…

Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But before going brand-side, he spent most of his career in the performance space, with recent stints at email content marketing platform Movable Ink and performance marketing company Fluent. Cohen plans… Continue reading »

The post New Ladders CMO To Data-Driven Marketing: You’re Hired. appeared first on AdExchanger.

Instagram recently introduced the ability for users to add music to their photos and videos in Instagram Stories. Part of this feature is a new “Music” mode, which allows users to record a video while a song is playing. Our guide will show you how this Music mode works. Note: These screenshots were captured in…

Traditional radio believes it can give TV advertisers better access to light TV viewers — with higher campaign lift — by allocating some of their media dollars to radio.