Month: July 2018

Earlier this year, Facebook began rolling out an Archive feature for Facebook Stories, which automatically saves the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). But what if you don’t want your posts to be archived? Our guide will show you how to stop this from happening….

Before I can turn the ignition key in my car, I need to complete one critical task. I affix my smartphone to the top of the dash, plug it in and render the car’s god-awful native interface invisible, safely covered up by my beloved iPhone X. Sound familiar? You’re not alone. With the exception of…

NBC’s coverage of Macy’s “Fourth of July Fireworks Spectacular” live from New York City Wednesday night generated a six-year high rating, according to Nielsen’s overnights.

Transparency is everything in digital advertising today. Years of fraud, brand safety issues, Facebook and Google’s questionable practices and murky metrics have fostered distrust and prompted a push for greater control over ad practices. The brand/agency relationship is a case in point. In 2016, K2 Intelligence and the Association of National Advertisers reported that non-transparent…

With eight acquisitions during the first six months of the year, Dentsu was the most active of the major agency holding companies on the M&A front during the first half, according to an M&A
benchmarking report released this week by Comvergence. Dentsu’s eight purchases represent an aggregate addition of 880 people and $122 million in annualized revenue. On a numeric basis, WPP ranked
second with six acquisitions of mainly smaller organizations and revenue.

Fox rose 4% in prime-time total viewers to 2.4 million from the same period the year before. But it was down in total day viewers — 4% to 1.4 million and 9% lower in 25-54 viewers to 286,000.

If approved, the settlement will resolve a lawsuit alleging that Vizio violated a federal video privacy law by sharing information about consumers with ad-tech companies and data brokers.

Isobar, a Dentsu Aegis-owned digital agency network, announced today that it has elevated three of its executives to the global C-suite level, effective immediately. Sue McCusker has been appointed chief client officer, Caroline Dean named chief marketing officer and Vikalp Tandon becomes chief technology officer, all of which are new roles. Previously, McCusker, Dean and…

For those who buy inexpensive smartphones in developing countries where privacy protections are usually low, convenience could come with a hidden cost: preloaded apps that harvest users’ data without their knowledge.

Marketing technology joined the advertising fray on the promise of being the industry’s savior. But advertising, which had once been positioned as a creative, gut-driven industry, could now become a core part of the data economy. By gathering information about consumers at every turn, particularly on social, brands could develop a rock-solid view of their…