Month: July 2018

The themes that emerged from this year’s Cannes Lions festival were wide-ranging. Publicis’ (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell’s reemergence. Consultancies versus holding companies was another hot topic that shows the tension that continues to build. As for the work, there was a swing back to…

Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob’s Burgers that is almost too gouda to believe. They will be including three burger recipes from Bob’s Burgers, the Emmy Award-winning animated series on Fox, uniquely designed by Chef Alvin Cailan of famed…

Full Frontal With Samantha Bee is on hiatus for a couple weeks and won’t be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on Independence Day this week. In a new Medium post, the show offers tips to America about…

It’s one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life Is Beautiful or Stagecoach). Toyota has always wanted to connect with younger consumers through music and festivals but wanted…

Remember when phone calls meant people wanted to talk to you? When your phone rings these days, it’s often a robocall. Here’s what to do when you get one, and how to get fewer of them.

I remember being taught that advertising exists at the junction of art and commerce. The combination of such instinctively opposite things; a huge breadth of different types of people ultimately trying to combine the intangibles of ideas and creativity, with the very tangible of clients’ business results. And maybe even agency profit. However, these days…

Augmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to become a transformative tool for media. What makes it so transformative and appealing to consumers? For one, while VR is largely a…

Times are changing at IPG. The holding company used to tout its neutrality around data and technology, with CEO Michael Roth using the phrase, “Why buy it when you can rent it?” But IPG’s $2.3 billion acquisition Monday of Acxiom Marketing Solutions changes all that. “What’s interesting is the world has changed,” Roth said on… Continue reading »

The post IPG Makes A $2 Billion Bet On Data With Acxiom Marketing Solutions appeared first on AdExchanger.

Global production company MediaMonks is the first target in Martin Sorrell’s attempts to re-enter the ad industry by way of mergers and acquisitions, according to multiple reports published over the past 24 hours. The Financial Times first reported yesterday that Sorrell’s new entity, S4 Capital, is in talks to acquire MediaMonks. A Sky News story…

Emotion, impact, irreverence. Those three elements were key to some of the winningest campaigns at this year’s Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental message, to a poignant story about a lifesaving discussion that happens in millions of homes, to a humorous response to a fast-food chain’s PR crisis….