Month: July 2018

Adidas has selected MediaCom, part of WPP’s GroupM, as its new global media agency partner, following a review. Campaign originally broke the news last Friday. MediaCom and Adidas each confirmed the news independently. “MediaCom are pleased to confirm that the agency have been chosen by Adidas for a new global partnership,” a MediaCom spokesperson said…

While many technology experts and scholars have concerns about the social, political and economic fallout from the spread of digital activities, they also tend to report that their own experience of digital life has been positive.

Instagram recently updated its Explore section, splitting content into different topic channels across the top of the screen. For instance, your Explore tab may have topics like “Animals” and “Food.” If you see a topic you’re not interested in, our guide will show you how to hide it. Note: These screenshots were captured in the…

Newspapers remind brands that if they buy cheap, they will always end up paying twice.

CR is advocating that consumers take charge of their TV-viewing expenditures by exploring a host of alternatives to cable.

High on the current media list is CBS, which some analysts believe is ripe for the picking.

As Americans pause for Independence Day on Wednesday, a new group of people has even more cause to celebrate as they recently became citizens of the United States. With that in mind, Shinola launched a new film in support of the newest citizens in its Great Americans Series collection, a timepiece honoring the Statue of…

If you’re following 2018 FIFA World Cup Russia, you’ve probably noticed the unprecedented amount of video coverage it’s delivering both on TV and in the digital space. It is the world’s most widely viewed sporting event, and Fox and Fox Sports 1 have teamed up to showcase exclusive behind-the-scenes content, social augmented reality content and…

You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes an amorphous blob of glass and slowly shapes it into a colorful fish. You look over the side of the…

A little over one year ago, small and midsized businesses won a battle against the duopoly of Google and Facebook when Snapchat introduced its self-service, programmatic ad platform. The offering has quietly evolved, challenging acquisition specialists to develop a unique set of video advertising skills. From developing new ad products to weathering scandals and volatile…