Month: July 2018

The Knight Institute suggests it will return to court, unless the president unblocks critics on Twitter.

The revised guidelines have a particular focus on “OTT-related concerns” which include “issues around measurement latency, continuous play measurement and reporting, ‘TV Off’ measurement
considerations, and OTT-specific inactivity rules and Invalid Traffic considerations,” per the MRC.

Instagram recently launched IGTV, a new section in the Instagram application (and a standalone mobile app) that lets users watch videos that are up to one hour long. If you want to leave a comment on a video you’re watching on IGTV, our guide will show you how this is done. Note: These screenshots were…

Amazon has infused Whole Foods with its efficient, data-driven ethos in the year since it bought the natural grocer. But not all Whole Foods employees and suppliers are happy about that.

Boff, who joined the Ad Council board in 2012, succeeds Y&R chief David Sable in the role.

Your next steamy summer beach read is coming from an unexpected source: Wendy’s. As a part of its summer sip-cation campaign, Wendy’s teamed up with Wattpad (an online community where users can post and share original writing), as well as their agency, VML, to release six romance short stories. Each story is themed to one…

The Ad Council is kicking off the holiday week with a big announcement: Linda Boff, the CMO of GE, will be its board of directors’ new chair. “The Ad Council is a beacon for driving action around the most important causes today,” Boff said in a statement. “From bullying to gun safety to diversity and…

TV stations groups are finally getting the message: Get closer to your viewers. Much closer than just giving them the news. Give them consumer product deals.

In what likely is the biggest consumer data play by any agency holding company since Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, Interpublic is expected to announce a deal to acquire
the Marketing Solutions Business of big data firm Acxiom. The deal, reportedly valued at more than $2 billion, would be Interpublic’s biggest and most significant acquisition since Michael Roth took
over as CEO in 2005. The Acxiom deal would give Interpublic the ability to enhance and diversify its consumer data services and targeting offering at a time when regulators and consumer advocacy
groups are pushing to give consumers even more privacy protections and control of their own data.

The unique ability of a newspaper staff under extreme pressure to rise to the occasion was brought home Friday morning.